Cnova N.V.: 2019 Second Quarter Activity & First Half Financial Results

        

CNOVA N.V.

2019 Second Quarter Activity & First Half Financial Results

AMSTERDAM, July 24, 2019, 07:45 CEST Cnova N.V. (Euronext Paris: CNV; ISIN: NL0010949392) (“Cnova” or the “Company”) today announced its second quarter activity and first half unaudited financial results for 2019. 

• GMV: 2Q19 +13% organic¹ growth, to reach €847mn
  • Driven by marketplace (+4.4 pts) and B2C services (+4.8 pts)
• Accelerating marketplace: +3.5 pts GMV share² in 2Q19, at 40.1%
  • Fulfillment by Cdiscount: +57% GMV growth, 27% marketplace GMV share (+7.4 pts)
  • B2B marketplace services revenues almost doubled
• B2C services rapidly growing, along with extension of the offer
  • Cdiscount Voyages: +73% 2Q19 GMV vs 1Q19, launch of a holiday package marketplace
  • Cdiscount Energie: x2.1 2Q19 GMV y-o-y, x2.3 subscribers
  • Launch of Cdiscount Santé: health insurance and prescription eyeglasses
• CDAV: 2mn members benefiting from 1mn eligible products
  • 2Q19: +3.1 pts GMV share to reach 37.9%  
  • More than 1mn SKUs available, x3 y-o-y
• International expansion plan well on track
  • 25 countries now covered (+5 vs 1Q19)
  • 34 websites directly connected (+23 vs 1Q19)
• EBITDA: +€12mn increase in 1H19 to reach €18mn
  • €32mn gain in gross margin
  • Marketplace commissions increase: +12% in 2Q19
  • Monetization growing at a fast pace: +23% in 2Q19

Emmanuel Grenier, Cnova CEO, commented:

“This second quarter showed a strong double-digit growth, driven by our strategic plan pillars: a dynamic marketplace and the growing success of our B2C and B2B services.

First, we went a step further in building our platform model. Our marketplace of products benefited from the rise in next-day delivery eligible products thanks to the quick expansion of Fulfillment by Cdiscount and Cdiscount Transport services for our marketplace vendors.  Our ecosystem of services significantly widened with the launch of a marketplace of holiday packages within Cdiscount Voyages and two new health services (health insurance and prescription eyeglasses).

Second, our CDAV loyalty program now counts more than 2 million members, who benefit from more than 1 million products eligible for free next-day delivery. This great success rewards our constant efforts in strengthening our bonds with our customers, also reinforced by our media coverage boosting our brand and visibility both online and offline.

Sticking to our strategic plan showed once again its relevance, illustrated by fast-improving business and financial results: our EBITDA is increasing and is positive for the first semester.”

1. All figures are unaudited.
2. Reported figures show all revenue generated by Cdiscount, including the technical goods sales realized in Casino Group’s hypermarkets and supermarkets.
3. Organic growth: figures exclude (i) sales realized in Casino Group’s hypermarkets and supermarkets on technical goods and home category (total exclusion impact of +2.5 pts and +3.7 pts, respectively, on GMV [Gross Merchandise Volume] and net sales in 2Q19), and (ii) 1001Pneus & Stootie acquisitions during 4Q18 (total exclusion impact of -1.7 pt and -2.6 pts on GMV and net sales in 2Q19) but take into account showroom sales.
4. GMV is defined as: all taxes included, product sales + other revenues + marketplace business volumes (calculated based on approved and sent orders) + services GMV
5. Marketplace GMV shares have been adjusted to take into account coupons and warranties and exclude CDAV subscription fees. 2Q18 GMV share has therefore been adjusted by +0.6 pt for comparison purposes. 
6. Active customers at the end of June having purchased at least once through Cdiscount sites and/or app during the previous 12 months.
7. Total placed orders before cancellation due to fraud detection and/or customer non-payment.

2^nd quarter and 1^st semester 2019 Highlights

Organic GMV (gross merchandise volume) posted an increase of +13.0% in the 2^nd quarter 2019 versus the same period in 2018 (+11.0% in the first semester 2019). GMV growth in the 2^nd quarter 2019 was notably driven by the marketplace (+4.4 pts contribution to organic growth) and B2C services (+4.8 pts contribution), in particular Cdiscount Voyages (travel).

The marketplace is a key component of the overall product platform. Marketplace GMV share reached 40.1% in the 2^nd quarter 2019, a +3.5 points increase (+3.3 points in the 1^st semester 2019, at 37.8%). The GMV fulfilled by Cdiscount again experienced a very high growth (+57%) and reached 27% of marketplace GMV (+7.4 points).

Net sales amounted to €438 million in the 2^nd quarter 2019, a +7% organic growth compared to the same period in 2018. The main drivers were the increase in marketplace commissions, new monetization revenue streams and showrooms revenues.

Traffic at Cdiscount totaled 235 million visits in the 2^nd quarter 2019, driven by a 20% mobile traffic growth, which accounted for 72% of total traffic share (+ 6.1 points) and 49% of GMV share (+5.8 points). Regarding Unique Monthly Visitors (UMV), Cdiscount, ranked #2, again widened the gap by more than 2 million UMV with its nearest competitor, the largest gap since August 2018³. Over the first four months of the year, UMV increased by +5% to 20 million, posting the highest progression among the 10 main competitors³.

Cdiscount’s loyalty program, Cdiscount à Volonté (“CDAV”), now counts 2 million members. It accounted for 38% of the GMV (+3 points) in the 2^nd quarter 2019.

1^st semester financial performance

Gross profit was €175 million in the 1^st semester 2019, with an associated gross margin of 17.5%, a +2.8 point improvement compared to 2018. It benefited from the increased marketplace GMV share and associated commissions, a continued growth in monetization revenues as well as other revenues.

SG&A costs amounted to €(188) million in the 1^st semester 2019 and accounted for 18.9% of net sales, increasing by +2.2 points. Fulfillment costs, at 8.2% (-0.2 pt), decreased as a percentage of net sales thanks to logistics productivity improvements with optimized processes and the rolling-out of 3D packing machines and innovative Skypod Exotec robots. Marketing costs rose to 3.9% of net sales (+1.1 pt) to support both unaided brand awareness (+9 pts y-o-y⁵) and Cdiscount’s traffic #2 market positioning (20 million average UMV over the first 4 months, the highest progression among the 10 main competitors). Technology & Content costs also progressed at 4.5% of net sales (+0.7 pt) driven by the investments supporting the development of B2C and B2B revenues. Development of new businesses also affected General & Administrative expenses (2.3% of net sales, +0.5 pt) including the impact from the integration of new entities (Stootie, 1001pneus).

As a result, EBITDA reached €18.1 million in the 1^st semester 2019, a +€11.8m significant improvement compared to 2018⁶. EBITDA benefited from a solid marketplace growth and a strong expansion of monetization revenues especially in the 2^nd quarter, along with continued improvements of the core business profitability.

Operating EBIT increased by €5.4m compared to 2018, with depreciation and amortization increasing by €6.5m.

Net financial expense, mainly related to installment payment solutions offered to customers, amounted to €(24.0)⁷ million, mostly driven by business growth. It was well controlled and slightly decreased as percentage of net sales thanks to improvements in risk and fraud management.

Net loss from continuing operations improved by +€12.5m y-o-y to finish at €(42.2) million with an adjusted EPS of €(0.11) benefiting from the profitability improvements and non-current operational expenses decrease.

Free cash flow from continuing operating activities⁸ amounted to €50 million in the last twelve months, relying on strong fundamentals:

• Operating profitability increased at a fast pace with a significant positive EBITDA at €35m, up by +€35m ;
• Limited other cash operating expenses of €(10)m (+€25m variation) ;
• Positive change in working capital of +€26m driven by inventory rationalization.

Capital expenditures were up to €(80)m and remained stable as a percentage of GMV at 2.1%, supporting the implementation of the strategic shift towards the platform model and monetization initiatives. As a result, free cash flow before interest expenses reached a negative €(8) million during the same period.

Change in net financial debt amounted to €(87)m during the same period.

Key Business Achievements:

Development of the marketplace and its related services

• The marketplace is a key pillar of our product platform and a prominent contributor to our monetization initiatives through its associated services to sellers.
• Marketplace activity accelerated during the 2^nd quarter, gaining +3.5 points along with a 40.1% GMV share (+3.3 points in the 1^st semester, at 37.8%).
• The Fulfillment by Cdiscount is a key component of customer satisfaction through the increase in service quality, and a driver for CDAV sales with the addition of SKUs available for next-day delivery. It achieved a 57% GMV significant growth in the 2^nd quarter 2019 and a +7.4 points increase in marketplace GMV share to reach 27%.
• Marketplace vendor value added services revenues doubled in the 2^nd quarter compared to the year before, thanks to the strong Premium pack growth, as well as the acceleration of recently launched services (Cdiscount Ads, Cdiscount Transport, Cdiscount Fintech).

B2C services rapidly growing, along with extension of the offer

• Strong acceleration of B2C services, with a second quarter 2019 +41% GMV growth compared to the first quarter
• Cdiscount Voyages (travel) outpaced its objectives and grew fast, with a 2^nd quarter +73% GMV growth compared to the previous one. Moreover, the travel offer was significantly reinforced by the launch mid-May of a marketplace of holiday packages (flight + accommodation) with thousands of offers, to be tripled by end of the year. Several strong partnerships had also been concluded to widen the offer to car rentals and train bookings (with SNCF, the French national railway company).
• Cdiscount Billetterie (ticketing) kept expanding its offer during the semester. In particular, the leading ticket booking company Ticketmaster offer is now available on Cdiscount, giving its clients access to more than 150,000 events. Cdiscount Billetterie GMV tripled in the 2^nd quarter 2019 compared to the previous one.
• Cdiscount Energie continued to expand with GMV and subscriptions that both more than doubled.
• Launch of Cdiscount Santé (health), made up with a brand-new health insurance offer in partnership with Mutuelle Ociane Matmut and a low-priced prescription eyeglass offer.

Cdiscount à Volonté: pillar of the marketing strategy

• CDAV program reached 2 million members
• +2.1 pts GMV share (36.3%) in the first semester 2019, supported by a tripling of SKUs available to reach 1 million, thanks to the development of the Fulfillment by Cdiscount and Cdiscount Transport marketplace services for our marketplace vendors.

Boosting brand awareness

• Cdiscount launched several powerful marketing campaigns boosting brand awareness, resulting in a +9.1 pts increase y-o-y in unaided awareness⁹. The most noticeable event was the release in May 2019 of a TV advertising in partnership with Disney on the movie, Aladdin: 2 spot formats on main French channels over 17 days, leading to more than 900 spots broadcasted, viewed by more than 29 million people.
• Complimentary to offline campaigns, Cdiscount reinforced its online presence, leading to an extended 3 million fan base which is increasingly committed thanks to the development of specialized pages such as Cdiscount Gaming, le Bazar de Zoé (Home and Decoration) and Travel.

Further enhancing the customer journey

• Leveraging on the 2018 success of the showrooms opened inside Géant stores, Cdiscount opened 9 new showrooms in the first semester 2019, bringing the total network to 55 at end June 2019.
• Through Agrikolis, part of Cdiscount’s startup logistics incubator The Warehouse, Cdiscount opened 37 farming pickup points, of which 30 during the 2^nd quarter. This new kind of picking point is used to deliver heavy products to remote rural areas while adding revenue to farmers and fostering social bonds between customers and local producers.
• Cdiscount went further on developing synergies with Casino Group through multiple partnerships with Franprix. The most prominent was the launch of a 30-min delivery in Paris for the newly released Xiaomi MI9T phone. This is to be extended to a food offer in September 2019.

Monetization initiatives well advanced

• Monetization revenues are another key pillar of Cdiscount profitable growth strategy. They grew by +23% in the 2^nd quarter 2019 y-o-y, driven by strong B2C services (especially travel), financial services and B2B marketplace services growth.

International expansion plan well on track

• Cdiscount now covers 25 European countries, 5 more than at the end of 1Q19.
•  34 websites are directly connected as of the end June 2019, +23 compared to end of 1Q19.

At the forefront of logistics innovation

• The Warehouse, Cdiscount’s logistics incubator, proved to be very successful with 3 out of 5 selected startups already implementing their solution for the 2018 promotion, and the 2019 promotion of 5 new startups started with the early success of Agrikolis.
• Exotec, robotized picking solution, already successfully implemented in Cestas warehouse, is now fully operational in Réau warehouse, with a 50-robot fleet handling 50,000 bins.

Commitment to best-in-class Corporate Social Responsibility

• For 10 years, Cdiscount has been working with the network Envie, committed in social and solidarity economy and specialized in giving products a second life. In total, Cdiscount has given Envie more than 60,000 non-sold and returned products that had been repaired then sold in the network stores, given to charities (1.2 tons of toys donated) or disposed into the appropriate recycling system.
• Rolling-out of a new 3D packing machine, bringing the total to 4. These machines cut down parcel wasted space, optimize shipping space and cardboard usage, therefore reducing by 30% delivery truck traffic and pollution. Cdiscount now manages to pack 85% of its orders without any empty space.
• Cdiscount adopted Facil'iti, a software solution facilitating web navigation for disabled people, especially those suffering from impaired vision or audition. It adapts Cdiscount’s website by compensating for their difficulties and helping them navigating through the website.

Outlook

Cdiscount’s strong growth associated with significant EBITDA improvement confirms the relevance of our strategy, driven by the positive orientation of our business pillars: marketplace and monetization initiatives through B2C and B2B services. As a result, Cdiscount is aligned with its full year objective both in terms of growth and profitability.

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Cnova publishes today on its website, Wednesday July, 24th, its 2019 semi-annual report.

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About Cnova N.V.

Cnova N.V., one of France’s leading e-Commerce companies, serves 9.2 million active customers via its state-of-the-art website, Cdiscount. Cnova N.V.’s product offering provides its clients with a wide variety of very competitively priced goods, fast and customer-convenient delivery options, practical and innovative payment solutions as well as travel, entertainment and domestic energy services. Cnova N.V. is part of Groupe Casino, a global diversified retailer. Cnova N.V.'s news releases are available at Information available on, or accessible through, the sites referenced above is not part of this press release.

This press release contains regulated information (gereglementeerde informatie) within the meaning of the Dutch Financial Supervision Act (Wet op het financieel toezicht) which must be made publicly available pursuant to Dutch and French law. This press release is intended for information purposes only.

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Appendices

Cnova N.V. Consolidated Financial Statements⁽¹⁾

                                                                                                                       

1. IFRS 16, which replaces IAS 17 and the related interpretations from January 1st, 2019, eliminates the distinction between operating leases and finance leases: it requires recognition of an asset (the right to use the leased item) and a financial liability representative of discounted future rentals for virtually all lease contracts. Operating lease expense is replaced with depreciation expense related to the right of use and interest expense related to the lease liability. Previously, the Group recognized mainly operating lease expense on a straight-line basis over the term of the lease and recognized assets and liabilities only to the extent that there was a timing difference between actual lease payments and the expense recognized. The Group decided to adopt the full retrospective approach as a transition method on January 1, 2019 and IFRS 16 has been applied retrospectively for each period presented. Detailed impacts of IFRS 16 application are included in Note 1 of the Unaudited condensed consolidated financial statements that will be available on our website in the coming days. 
2. SG&A: selling, general and administrative expenses.
3. Operating EBIT: operating profit/(loss) before other expenses (strategic and restructuring expenses, litigation expenses and impairment and disposal of assets expenses).
4. Adjusted EPS: net profit/(loss) attributable to equity holders of Cnova before other expenses and the related tax impacts, divided by the weighted average number of outstanding ordinary shares of Cnova during the applicable period.

 è Adjusted for IFRS 16 impact



è Excluding IFRS 16 impact

¹ Organic growth: figures include showroom sales and services; exclude technical goods and home category sales made in Casino Group’s

hypermarkets and supermarkets (total exclusion impact of +2.5 pts on GMV growth) and 1001Pneus/Stootie GMV, companies acquired in 4Q18, (total exclusion impact of -1.7 pt on GMV growth)

² Marketplace GMV shares have been adjusted to take into account coupons and warranties and exclude CDAV subscription fees. 2Q18 GMV share has therefore been adjusted by +0.6 pt for comparison purposes and 1H18 by +0.1 pts

³ Latest Médiamétrie studies (April & May 2019)

⁴ IFRS 16, which replaces IAS 17 and the related interpretations from January 1^st, 2019, eliminates the distinction between operating leases and finance leases: it requires recognition of an asset (the right to use the leased item) and a financial liability representative of discounted future rentals for virtually all lease contracts. Operating lease expense is replaced with depreciation expense related to the right of use and interest expense related to the lease liability. Previously, the Group recognized mainly operating lease expense on a straight-line basis over the term of the lease and recognized assets and liabilities only to the extent that there was a timing difference between actual lease payments and the expense recognized. The Group decided to adopt the full retrospective approach as a transition method on January 1, 2019 and IFRS 16 has been applied retrospectively for each period presented.

⁵ Source: latest Respondi study

⁶ EBITDA was positively impacted by IFRS 16 respectively for €13.1m in 1H19 and €10.6m in 1H18

⁷ Net financial expense includes €2.7m of interest on lease liability

⁸ For comparison purpose, cash flow figures are presented before IFRS 16 restatements. Adjusted for IFRS 16, FCF from continuing activities = €72m, EBITDA = €60m (+€42m vs 2018), change in working capital = +€23m. Considering €22m debt repayment, change in net financial debt remains unchanged at €(87)m.

⁹ Source: latest Respondi study

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