KUSTOM ENTERTAINMENT LAUNCHES KUSTOM TICKETS PLATFORM

Expanding entertainment company is redefining online ticketing with innovative design and transparent pricing

KANSAS CITY, March 18, 2024 (GLOBE NEWSWIRE) -- Digital Ally, Inc. (NASDAQ: DGLY) – Kustom Entertainment, Inc. (“Kustom Entertainment”), a premier live event marketing and concert production company and current subsidiary of Digital Ally Inc. (“Digital Ally”), proudly unveils Kustom Tickets, an advanced online ticketing platform designed to offer users a seamless and enjoyable ticket-buying experience. The newly launched platform, , sets itself apart with a user-friendly interface, visually stunning graphic design, an innovative and high-performance backend, and a commitment to transparency in pricing.

What distinguishes Kustom Tickets is its commitment to transparent pricing along with its intuitive interface and comprehensive event listings, ensuring a hassle-free ticket purchasing process for users. Embracing this all-inclusive pricing model, displaying ticket prices that incorporate fees upfront, guarantees a clear and straightforward checkout process. This approach eliminates surprises for users at checkout, aligning with Kustom Entertainment's dedication to straightforward and enjoyable user experience. Whether it's concerts, sporting events, festivals, or theater productions, Kustom Tickets provides a one-stop destination for attendees to discover, purchase, and manage tickets for a wide array of events.

In a recent report published by ResearchAndMarkets.com, the online event ticketing market witnessed remarkable growth, with its size soaring to an impressive $49.22 billion in 2023. The report projects further expansion, estimating the market to reach $52.18 billion in 2024. This surge underscores the increasing demand for convenient and efficient ticketing solutions, a demand that Kustom Entertainment is poised to meet with its addition of this cutting-edge platform, Kustom Tickets.

Stan Ross, CEO of Kustom Entertainment, expressed his enthusiasm about the launch, stating, "Kustom Tickets is a testament to our commitment to providing exceptional experiences for our audience. We believe that buying tickets should be as enjoyable as attending the events themselves. We've combined innovative design, user-friendly features, cutting-edge technology, and transparent pricing to create a platform that sets a new standard in the world of online ticketing and introduces a new revenue stream for Kustom Entertainment. Along with the recent acquisition of the Country Stampede Music Festival, the launch of Kustom Tickets positions Kustom Entertainment for a tremendous 2024."

Kustom Tickets is now accessible at , inviting users to embark on a new era of ticket purchasing where technology, transparency, and innovative design converge.

About Kustom Entertainment, Inc.

Kustom Entertainment, Inc., a wholly owned subsidiary of Digital Ally, provides oversight to currently wholly owned subsidiaries TicketSmarter, Inc. (“Ticket Smarter”) and Kustom 440, Inc. (“Kustom 440”). Kustom Entertainment is focused on live event and concert production, to accompany TicketSmarter and Kustom Ticket’s primary and secondary ticketing options.

TicketSmarter offers tickets to more than 125,000 live events ranging from concerts to sports and theatre shows. TicketSmarter is the official ticket resale partner of 35+ collegiate conferences, 300+ universities, and hundreds of events and venues nationally. TicketSmarter is a primary and secondary ticketing solution for events and high-profile venues across North America. For more information, visit .

Established in late 2022, Kustom 440 is an entertainment division of Kustom Entertainment, Inc., whose mission it is to attract, manage and promote concerts, sports and private events. Kustom 440 is unique in that it brings a primary and secondary ticketing platform, in addition to its well-established relationships with artists, venues, and municipalities. For more information, visit .

For more information, contact:

Stanton E. Ross, CEO

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1955. These forward-looking statements include, without limitation, the products offered by Kustom Entertainment and the markets in which it operates, and Kustom Entertainment’s projected future results. Words such as “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions are intended to identify such forward-looking statements. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside Kustom Entertainment’s control and are difficult to predict. Factors that may cause actual future events to differ materially from the expected results, include, but are not limited to: (i) the risk of downturns and the possibility of rapid change in the highly competitive industry in which Kustom Entertainment operates, (ii) the risk that demand for Kustom Entertainment’s services may be decreased due to a decrease in the number of large-scale sporting events, concerts and theater shows, (iii) the risk that any adverse changes in Kustom Entertainment’s relationships with buyer, sellers and distribution partners may adversely affect the business, financial condition and results of operations, (iv) the risk that Changes in Internet search engine algorithms and dynamics, or search engine disintermediation, or changes in marketplace rules could have a negative impact on traffic for Kustom Entertainment’s sites and ultimately, its business and results of operations; (vi) the risk that any decrease in the willingness of artists, teams and promoters to continue to support the secondary ticket market may result in decreased demand for Kustom Entertainment’s services; (vii) the risk that Kustom Entertainment is not able to maintain and enhance its brand and reputation in its marketplace, adversely affecting Kustom Entertainment’s business, financial condition and results of operations, (viii) the risk of the occurrence of extraordinary events, such as terrorist attacks, disease epidemics or pandemics, severe weather events and natural disasters, (ix) the risk that because Kustom Entertainment’s operations are seasonal and its results of operations vary from quarter to quarter and year over year, its financial performance in certain financial quarters or years may not be indicative of, or comparable to, Kustom Entertainment’s financial performance in subsequent financial quarters or years; (x) the risk that periods of rapid growth and expansion could place a significant strain on Kustom Entertainment’s resources, including its employee base, which could negatively impact Kustom Entertainment’s operating results; (xi) the risk that Kustom Entertainment may never achieve or sustain profitability; (xii) the risk that Kustom Entertainment may need to raise additional capital to execute its business plan, which many not be available on acceptable terms or at all; (xiii) the risk that third-parties suppliers and manufacturers are not able to fully and timely meet their obligations and (xiv) the risk that Kustom Entertainment is unable to secure or protect its intellectual property. The foregoing list of factors is not exhaustive. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Kustom Entertainment assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.