Digital Brands Group Explores Quantum Computing Initiatives Using Microsoft Azure Quantum

Austin, Texas, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announces that its technology arm has begun exploring advanced quantum initiatives through Microsoft Azure Quantum, a leading cloud-based platform for quantum computing and optimization.

Quantum computing is widely regarded as one of the most disruptive technologies on the horizon, with potential to redefine how industries process information, secure data, and optimize operations. By leveraging Azure Quantum, Digital Brands Group is investigating how quantum machine learning and quantum-inspired algorithms can be applied to eCommerce — an area where the Company manages a diverse portfolio of consumer brands.

Initial areas of exploration include:

• Hyper-personalized recommendations that deliver tailored product discovery experiences to each individual shopper
• Customer clustering and segmentation to uncover deeper insights into audience behavior and lifetime value
• Quantum-resilient data protection designed to safeguard sensitive consumer and transaction information against future quantum threats
  
  
  
  

“E-commerce is defined by data — how we secure it, how we optimize it, and how we use it to engage customers,” said Hil Davis, CEO of Digital Brands Group. “Quantum computing has the potential to reshape all three. By exploring initiatives using Microsoft Azure Quantum, our technology arm is positioning Digital Brands Group to lead in secure, intelligent, and highly personalized commerce.”

This initiative marks a key milestone in the Company’s technology roadmap, which focuses on integrating frontier computing, artificial intelligence, and advanced data protection into Digital Brands Group’s ecosystem. By experimenting with quantum solutions today, the Company aims to ensure its brands are future-ready as quantum technologies mature.

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle’s partner program designed to enable partners to accelerate the transition to cloud and drive superior customer outcomes. The OPN program allows partners to engage with Oracle through track(s) aligned to how they go to market: Cloud Build for partners that provide products or services built on or integrated with Oracle Cloud; Cloud Sell for partners that resell Oracle Cloud technology; Cloud Service for partners that implement, deploy, and manage Oracle Cloud Services; and License & Hardware for partners that build, service, or sell Oracle software licenses or hardware products. For more information, visit .

Digital Brands Group, Inc. Company Contact

Hil Davis, CEO

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Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company’s ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.