EFX EQUIFAX INC.

Canadians Cite Concerns Over Bills, Debt, and Identity Theft

Canadians Cite Concerns Over Bills, Debt, and Identity Theft

Equifax Canada Survey Provides Consumer Perspectives on Credit Awareness and Housing Ahead of Financial Literacy Month

TORONTO, Oct. 30, 2023 (GLOBE NEWSWIRE) -- A consumer survey conducted by Equifax Canada ahead of Financial Literacy Month in November found that Canadian consumers are concerned about their ability to pay their bills on time, manage their debt, and protect their personal financial data. Nearly half of those surveyed indicated that they have never received financial education.

Key findings from the survey include:

  • Younger adults (aged 18-34) appear to be more likely to rely on social media for financial education, 42 per cent versus 22 per cent of all respondents.
  • 36 per cent of younger adults disclosed that they have missed a bill payment this year compared to 23 per cent of all respondents.
  • 52 per cent of respondents aged 18-34 are experiencing anxiety about their personal debt levels, which is significantly higher than the overall average of 39 per cent of other respondents.
  • 45 per cent of those surveyed worry about paying off debt (mortgages, student loans), but only 18 per cent have sought professional advice or counselling for debt management.
  • 32 per cent of the Canadians surveyed never check their credit reports. Checking credit reports is one of the best ways to spot identity theft early.

“Financial education is an essential building block towards financial resilience to help people make informed financial decisions and protect their well-being,” said Julie Kuzmic, Equifax Canada’s Senior Compliance Officer, Consumer Advocacy. “We need to talk about money more to empower Canadians of all ages and backgrounds to build financial resilience. At Equifax, we know that conversations of this kind can matter a great deal in getting a credit card, a mortgage, or rental housing, and we offer a wide range of products and resources on our website to help with financial literacy, fraud protection, and credit reporting.”

CONCERNS ABOUT HOUSING

Housing affordability is a top concern, with 86 per cent of all respondents saying governments should do more to address the issue. Additionally, 36 per cent expressed concern about their mortgage renewing at a higher interest rate than they can afford, potentially pointing to future financial strain. The data also shows that 31 per cent of those surveyed have had to seek additional income due to higher mortgage or rental payments, and 35 per cent worry about job security. Furthermore, 19 per cent indicated that they find themselves in a precarious financial situation, feeling the need to move due to affordability issues, emphasizing the urgent need for solutions to housing affordability. Half of Canadians surveyed (52 per cent) agree that newcomers face difficulties securing housing due to a lack of credit history.

FACING A FINANCIAL SQUEEZE

Younger adults in Canada appear to be feeling the financial pinch more acutely than their older counterparts. The survey found that 52 per cent of respondents aged 18-34 are experiencing anxiety about their personal debt levels, significantly higher than the overall average of 39 per cent of other respondents. They are also more likely to explore “side hustles” (69 per cent versus 47 per cent) or to consider taking on second or third jobs (48 per cent versus 30 per cent) to increase their income and meet their financial obligations. Concerns about retirement are also prevalent among this age group, with 68 per cent feeling apprehensive.

“It doesn’t take much to become entangled in debt, especially in our current economic climate, as we shared in our recent for Q2,” said Kuzmic. “Watching your credit reports and scores in the context of your fluctuating debt levels is crucial to manage your financial well-being and access financing now and in the future.”

DATA PROTECTION AND CREDIT AWARENESS

Among younger adults (aged 18-34), 32 per cent believe they are unlikely to become victims of identity theft, compared to 19 per cent of all respondents. Additionally, younger adults surveyed stated that they are less likely to use up-to-date anti-virus protection for their computers (61 per cent versus 72 per cent of the general population). On a positive note, younger adults are more proactive in regularly checking their credit reports (68 per cent versus 62 per cent of all respondents).

To learn more about how credit works and how to help protect their identity, consumers are encouraged to visit . The site offers insights on how different actions may affect credit scores and provides resources to help Canadians improve their financial resilience.

*An online survey of 1,564 Canadians was completed between September 15-18, 2023, using Leger’s online panel. The margin of error for this study was +/-2.5 per cent, 19 times out of 20.

About Equifax

At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by 14,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit .

Media Contacts:

Andrew Findlater

SELECT Public Relations



(647) 444-1197
Heather Aggarwal

Equifax Canada Media Relations



EN
30/10/2023

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on EQUIFAX INC.

 PRESS RELEASE

La fraude liée aux cartes de crédit s’intensifie alors que la fraude d...

La fraude liée aux cartes de crédit s’intensifie alors que la fraude demeure une préoccupation pour les Canadiens et Canadiennes – La fraude d’identité entraîne une forte augmentation des cas liés aux cartes de crédit –– Rapport Pouls du marché d’Equifax Canada sur les aperçus et les tendances en matière de fraude – TORONTO, 01 oct. 2025 (GLOBE NEWSWIRE) -- Le rapport Pouls du marché d’Equifax Canada sur les tendances en matière de fraude du premier semestre de 2025 révèle une forte hausse des cas de fraude liés aux cartes de crédit, en dépit des taux de fraude liés aux demandes de crédi...

 PRESS RELEASE

Credit Card Fraud Escalates As Fraud Continues to Be a Concern for Can...

Credit Card Fraud Escalates As Fraud Continues to Be a Concern for Canadians - Identity fraud fuels sharp rise in credit card cases -- Equifax Canada Market Pulse Fraud Trends and Insights Report - TORONTO, Oct. 01, 2025 (GLOBE NEWSWIRE) -- Equifax Canada’s Market Pulse Fraud Trends and Insights Report for the first half of 2025 reveals a sharp rise in credit card fraud, even as overall application fraud rates across Canada have fallen to their lowest point since Q3 2022. Nationally, application fraud rates dropped to 0.56 per cent in the second quarter of 2025, down from 0.70 per cent ...

 PRESS RELEASE

Equifax Canada Introduces Optimal Path™, an Interactive Solution to Em...

Equifax Canada Introduces Optimal Path™, an Interactive Solution to Empower Financial Well-Being New tool gives lenders the opportunity to help their customers reach their credit score goals TORONTO, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Equifax® Canada introduces Optimal Path™, an interactive solution that uses an individual’s credit data to create personalized, actionable suggestions to help Canadians in building a better credit future. Powered by the™ and patentedcapabilities, Optimal Path is a breakthrough innovation in Equifax Credit Health™, now available to banks, lenders and fintec...

 PRESS RELEASE

Equifax Canada lance Parcours optimalMC, une solution interactive cont...

Equifax Canada lance Parcours optimalMC, une solution interactive contribuant au bien-être financier Un nouvel outil qui offre aux prêteurs la possibilité d’aider leurs clients à atteindre leurs objectifs liés au pointage de crédit TORONTO, 25 sept. 2025 (GLOBE NEWSWIRE) -- EquifaxMD Canada lance Parcours optimalMC, une solution interactive qui utilise les données de crédit d’une personne pour créer des suggestions personnalisées et exploitables afin d’aider les Canadiens et Canadiennes à bâtir un meilleur avenir sur le plan du crédit. Optimisé par le et les capacités brevetées , Parco...

 PRESS RELEASE

Small Businesses Face Pressure as Delinquencies Remain Elevated and Un...

Small Businesses Face Pressure as Delinquencies Remain Elevated and Uncertainty Continues in Trade Relations - Credit stress rising in consumer-sensitive sectors and across key provinces - Equifax Canada Market Pulse — Q2 2025 Quarterly Business Credit Trends Report TORONTO, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Canadian small businesses faced continued financial pressures in the second quarter of 2025, driven by a complex mix of macroeconomic factors and uncertain trade relations, as well as shifts in consumer and household spending, according to the latest Equifax Canada Market Pulse – Q...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch