Goodfood Announces Plan to Match Donations to Breakfast Club of Canada COVID-19 Emergency Fund

MONTREAL, March 31, 2020 (GLOBE NEWSWIRE) -- Goodfood Market Corp. (“Goodfood” or “the Company”) (TSX:FOOD), a leading online grocery company in Canada, announced today the launch of a fundraising campaign to support Breakfast Club of Canada’s COVID-19 Emergency Fund.

As a result of schools and businesses temporarily shutting down to help control the spread of COVID-19, a growing number of Canadian families are dealing with income loss and food insecurity. Breakfast Club of Canada is working with partners like Goodfood to ensure no child or family goes hungry during this unprecedented situation.

According to Breakfast Club of Canada, over 1 million children are currently affected by food insecurity, including the 250,000 students from coast to coast who depend on the organization for healthy school breakfasts every morning. To continue servicing the students, Breakfast Club of Canada has set up a COVID-19 Emergency Fund to cover the added costs of a new delivery program, special grants initiative, and partnerships with organizations offering food essentials to families in need.

Organizations like Breakfast Club of Canada need your support now more than ever as all of their in-person fundraising events have been cancelled in light of recent events. Goodfood is committed to helping feed Canadians across the country and will match donations made by members for the next two weeks, up to $10,000. Encourage your friends and families to get involved by sharing our campaign on social media using the hashtags #FeedKidsNow and #BreakfastClubCanada. Tag @goodfoodca and we'll share your post to our page!

“Goodfood is committed to helping feed Canadians across the country. We’ve been supporting Breakfast Club of Canada since 2017 with financial donations and employee volunteer programs that serve healthy breakfasts at local schools,” said Jonathan Ferrari, Chief Executive Officer of the Company. “We will be matching donations made by our members for the next two weeks to help Breakfast Club of Canada continue their mandate of supporting local communities and combatting food insecurity across the country.”

To donate, please visit and select “Goodfood” from the “How Did You First Hear About the Emergency COVID-19 Response Fund?” dropdown menu.

About Goodfood

Goodfood (TSX:FOOD) is a leading online grocery company in Canada, delivering fresh meal solutions and grocery items that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood’s mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly meal planning and grocery shopping in less than 1 minute. Goodfood members get access to a unique selection of products online as well as exclusive pricing made possible by its world class direct to consumer fulfilment ecosystem that cuts out food waste and expensive retail overhead. The Company has its main production facility and administrative offices based in Montreal, Quebec, two production facilities out West, in Calgary, AB and Vancouver, BC, and a breakfast facility in Montreal, Quebec. Goodfood had 246,000 active subscribers as at February 29, 2020. 

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FORWARD-LOOKING INFORMATION

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