iFresh Launches E-commerce Site in English
Broadening Customer Base Through New PR Campaign
NEW YORK, Aug. 28, 2020 (GLOBE NEWSWIRE) -- iFresh, Inc. (“iFresh” or the “Company") (Nasdaq: IFMK), a leading Asian American supermarket chain and online grocer, announced today that the Company launched its E-commerce site in English as part of its expansion efforts to reach out customers beyond the Chinese-speaking community. The Company has engaged Benvenuti Public Relations, a full-service public relations, marketing and social media firm specializing in the hospitality, food and beverage, and lifestyle industries since 1993. This relationship has resulted in a new PR campaign designed to reach new customers and enhance brand awareness. The new campaign anticipates that the bilingual website will serve as an initial starting point for attracting more customers, boosting sales and exposure in other channels.
In regards to the launch, Mr. Long Deng, Chief Executive Officer and Chairman of iFresh, stated, “Online shopping continues to grow in popularity as the pandemic continues. This causes customers to look online for their grocery shopping needs. Recently, Asian cuisines have gained wide-spread global recognition for being healthy yet delicious, especially in the U.S. As one of the leading Asian American supermarket chains, our bilingual site delivers an easy-to-navigate browsing and shopping experience for customers. Customers will find the best of what iFresh offers across a variety of Asian grocery selections. We look forward to serving customers of all backgrounds.”
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About iFresh, Inc.
iFresh Inc. (Nasdaq: ), headquartered in Long Island City, New York, is a leading Asian American grocery supermarket chain and online grocer on the east coast of U.S. With nine retail supermarkets along the US eastern seaboard (with additional stores in Glen Cove, Miami and Connecticut opening soon), and one in-house wholesale business strategically located in cities with a highly concentrated Asian population, iFresh aims to satisfy the increasing demands of Asian Americans (whose purchasing power has been growing rapidly) for fresh and culturally unique produce, seafood and other groceries that are not found in mainstream supermarkets. With an in-house proprietary delivery network, online sales channel and strong relations with farms that produce Chinese specialty vegetables and fruits, iFresh is able to offer fresh, high-quality specialty produce at competitive prices to a growing base of customers. For more information, please visit: .
Forward-Looking Statements
Certain statements made herein are "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "anticipate", "believe", "expect", "estimate", "plan", "outlook", and "project" and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. Such forward-looking statements include timing of the proposed transactions; the business plans, objectives, expectations and intentions of the parties once the transactions are complete, and the Company’s estimated and future results of operations, business strategies, competitive position, industry environment and potential growth opportunities. These forward-looking statements reflect the current analysis of existing information and are subject to various risks and uncertainties. As a result, caution must be exercised in relying on forward-looking statements. Due to known and unknown risks, our actual results may differ materially from our expectations or projections. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. All information provided in this press release is as of the date hereof. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
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