Jupiter Wellness Appoints Jarrett Boon, as COO

• Boon was one of the original thought leaders and investors in LifeLock, which was subsequently acquired for $2.3 billion.
• He will lead the launch and growth of the Safety Shot business, a $1.56 billion market opportunity.
• David Sadler will move to the position of CMO.
  
  

JUPITER, FL, Aug. 29, 2023 (GLOBE NEWSWIRE) -- , Inc. (Nasdaq: ), a diversified company that supports health and wellness, today announced the appointment of Jarrett Boon as the Company’s COO. Boon was the Co-Founder and CEO of GBB Drink Lab. Jupiter recently announced that it had entered into a definitive agreement to acquire Safety Shot, the world’s first rapid blood alcohol detox drink, and all related assets from GBB Drink Lab. Safety Shot creates a new product category for rapid alcohol detoxification in the fast-growing hangover remedy market, valued at $1.56 billion in 2020 and projected to grow at a CAGR of 14.6% through 2028.

Boon has over 30 years of experience building successful businesses from creation to exit. He was one of the original thought leaders and investors in LifeLock, a leading identity protection provider, where he applied his expertise in sales, marketing, and strategic business development to grow LifeLock to $500 million in revenue. LifeLock went public in 2012 and was subsequently acquired by Symantec in 2016 for $2.3 billion. Prior to LifeLock, Boon founded SW Promotions, a marketing and advertising company. SW Promotions and its 400 employees were acquired by one of its publicly traded partners.

“I’m super excited to join Jupiter Wellness before the imminent launch of Safety Shot and to build the business into what I believe can be an iconic functional wellness beverage brand. While Safety Shot is an entirely different industry than LifeLock, there are very similar patterns in terms of safety, as well as the potential growth trajectory of the business,” Jarrett Boon stated.

“With the GBB Drink Lab executive team all now on board with Jupiter, we believe the success of the Safety Shot launch is assured. This team has a stellar track record of success and we are thrilled that they will lead the business,” stated Jupiter Wellness CEO Brian John.

About Jupiter Wellness

Jupiter Wellness is a diversified company that supports health and wellness by researching and developing over-the-counter (OTC) products and intellectual property. The Company's product pipeline addresses a range of conditions, including hair loss, psoriasis, and vitiligo. Revenue is generated through the sales of OTC and consumer products and licensing royalties.

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