Lottery.com Inc. Announces Ad-Supported Model to Diversify Sports.com Revenue Stream

FORT WORTH, Texas, March 05, 2025 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, has announced it is completing updates to its platform to support a variety of ad formats on Sports.com. This new revenue stream will leverage Sports.com, one of the world’s most coveted sports domains, as a vehicle for brands with premium advertising and sponsorship opportunities to reach a highly valuable audience of sports consumers.

Sports.com is recognized for its strong brand equity and credibility within the global sports industry. Through this initiative, brands will gain enhanced visibility by featuring logos, marketing messages, and call-to-action campaigns across multiple advertising placements on the Sports.com website and app. By utilizing strategic marketing partnerships and advanced programmatic advertising, Sports.com is poised to become a dominant force in the sports media sector—delivering substantial value to advertisers and tapping into a new revenue stream for the Company. The development and launch of an ad-funded revenue model across the Sports.com website and app could also dovetail with a potential future UK football club acquisition, its stadium and team uniform and apparel sponsorship, as a further branding opportunity for advertisers.

With its global reach, Sports.com provides brands in automotive, health & fitness, and apparel—sectors that naturally align with sports audiences with access to loyal sports content consumers. Advertisers in these industries have successfully partnered with major sports platforms such as ESPN, TNT Sports, beIN SPORTS, and DAZN. An October 2024 report released by Effectv, the sales division of Comcast Advertising, determined that sports fans spend an average of 3.2 hours a week watching sports content.

After the 2024 successful streaming broadcasts of two professional boxing matches, Sports.com plans to fully integrate live event coverage and broadcasts of sporting events in select markets. Consumers are continuing to shift their viewing preferences for live sports from traditional broadcast to digital. The September 2024 EMARKETER Forecast reported that 55% of live sports viewership was on a digital platform in 2024. That number is projected to grow to 63% by the end of 2027.

Matthew McGahan, Chairman and CEO of Lottery.com, commented:

“The advertising and sponsorship landscape presents revenue opportunities for Sports.com. Partner brands can benefit from premium ad placements on our platform, leveraging our strong brand equity while generating value for their businesses. Sports content is brand-safe, as demonstrated by other major platforms that have successfully monetized all forms of sports content.”

Mark Burcham, Director of Sports.com, added:

“With the expansion of Sports.com into sponsorships and advertising, we are creating a truly global destination for brands to reach high value consumers. Diehard sports fans have proven to be brand-loyal and less price sensitive which are attractive profiles for advertisers. This is an exciting time for Sports.com and we are committed to delivering value to both our partners and sports fans worldwide.”

The global sports industry generates more than $100 billion annually in advertising and sponsorship revenue. With its global reach, Sports.com is well-positioned to capitalize on this multi-billion-dollar market, creating a new and scalable revenue stream within the Lottery.com portfolio of brands.

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