SEGG Media and Quadrant Unveil Speedway Collection in Landmark Apparel Launch

LONDON, July 31, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company owning Sports.com, Concerts.com, and Lottery.com, today announced the launch of the Quadrant Speedway Collection. The collection is the brand’s first major apparel drop since SEGG Media’s strategic investment into Veloce Media Group (“Veloce”) and Veloce’s acquisition of Quadrant, the creator-led motorsport and lifestyle brand co-founded by Formula 1 driver Lando Norris.

The Speedway Collection marks a high-impact activation of SEGG Media’s strategic investments in next-generation sports and entertainment platforms. The drop blends motorsport heritage with streetwear aesthetics. The collection was debuted by Lando Norris in the F1 paddock ahead of his pole position and podium finish at the Belgian Grand Prix last weekend.

Quadrant has always aimed to position itself at the centre of key motorsport subcultures, and this time, the brand embraced a more aggressive, rugged creative direction. Speedway, with its raw energy and exhilarating atmosphere, provided the perfect backdrop.

Matthew McGahan, Chairman & CEO of SEGG Media, said: “This is exactly what we envisioned when we backed Veloce and brought Quadrant into the SEGG Media family. The Speedway Collection gives our first taste of SEGG Media powering the next generation of sport, fashion, and fandom since the acquisition.”

Quadrant has emerged as one of the most influential brands targeting Gen Z and millennial audiences across motorsport, gaming, and digital content. With an audience reach of more than 750 million views per month and 55 million subscribers, Veloce’s platform gives Quadrant launches, such as the Speedway Collection, an unmatched global audience.

The Speedway drop also reflects SEGG Media’s long-term vision through Sports.com, its flagship platform aimed at reshaping how fans consume, engage with, and experience modern sport.

“Our investment in Veloce was driven by revenue and opportunity. Quadrant’s growth is proof of what happens when you align a powerful brand, a visionary founder like Lando Norris, and the resources to scale quickly. The Speedway launch is only the beginning of our journey with the unique brand,” added McGahan.

A discipline many within the team grew up watching, Speedway resonates deeply at Quadrant. Kings Lynn Speedway became the epicenter of creativity, shaping a collection defined by gritty textures and bold distressed finishes. The Speedway collection is available now exclusively at quadrant.gg. The collection celebrates the collision of racing, culture, and design.

As SEGG Media continues to grow its influence across motorsport, digital media, and entertainment, Quadrant’s evolution and continued success serve as a blueprint for how culturally relevant brands can thrive within the SEGG Media ecosystem.

About Veloce Media Group

Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.

Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.

In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.

Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.

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About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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