LPL Financial Welcomes New Chief Analytics and Data Officer to Amplify Artificial Intelligence Initiatives

CHARLOTTE, N.C, May 25, 2023 (GLOBE NEWSWIRE) --  announced the appointment of Vivek Pappu to the Investor and Investment Solutions team as executive vice president and chief analytics and data officer. This position reflects LPL’s goal of continuous evolution in the delivery of world-class products and solutions for advisors. He reports to LPL’s Managing Director and Chief Product Officer, Kabir Sethi.

“Advisors and institutions rely on LPL to guide them in their financial advisory journey, and they require innovations and creative solutions from forward thinking experts with a proven history of success,” said Sethi. “Vivek’s impressive track record aligns perfectly with our focus on modernizing LPL’s data foundation and strengthening our award-winning* platforms with advanced solutions designed to give advisors a significant edge in the industry.”

Pappu is responsible for the firm’s data strategy and leveraging AI-based applications across LPL’s ecosystem to eliminate inefficiencies and drive performance. He joins LPL from Merrill Lynch Wealth Management where he was managing director and head of Advisor platforms. With more than 20 years of experience as a collaborative leader, Pappu brings deep experience in executing broad, complex programs in wealth management. His real-world experience in launching AI-based capabilities will help drive LPL’s own AI expansion of advisor solutions. He has successfully launched a suite of AI-based initiatives that amplified the personalization options advisors can employ to engage with prospective clients on social media and other platforms. These initiatives transformed the way thousands of advisors connected to and engaged with their existing and prospective clients.

“I’m thrilled to join LPL and the Investor and Investment Solutions team at this time of rapid growth,” added Pappu. “LPL embodies its mission to do what’s best for advisors and enterprises, and building the best teams with the right talent is key to both the success of our firm as well as the advisors we serve. I look forward to applying my expertise in commercializing innovative data solutions to help advisors build better futures for themselves and their clients.”

About LPL Financial

LPL Financial Holdings (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve, supporting more than 21,000 financial advisors, including advisors at approximately 1,100 enterprises, and at approximately 500 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

*BISA recognized LPL Financial’s proprietary technology tool, Meeting Manager, in 2022, and ClientWorks in 2020 for technology innovation. InvestmentNews recognized LPL Financial for its mergers and acquisitions platform, an offering available to LPL-affiliated advisors through LPL’s Business Solutions in 2020. Recognition continued the following year when Financial Advisor magazine named ClientWorks the most used broker-dealer technology platform in 2021.

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Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial LLC.

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