Nightfood Sleep-Friendly Ice Cream Teams With Juvenile Products Manufacturers Association to Reach Young Growing Families

Tarrytown, NY, March 10, 2021 (GLOBE NEWSWIRE) --  -- Nightfood, Inc. (OTCQB: NGTF), the better-for-you snack company targeting the $50 billion Americans spend annually on nighttime snacks, announced today that the Company is now a member of the Juvenile Products Manufacturers Association (JPMA).

Nightfood COO Jennifer Mitchell is Vice Chairman of the JPMA.  As the official ice cream of the American Pregnancy Association, Nightfood is proud to be a part of this association and their mission to support children’s safety.  Nightfood looks forward to actively supporting this mission in 2021 and beyond.  As part of this partnership, Nightfood will participate during JPMA’s National Safety Month in September, sponsored in recent years by Walmart.

The JPMA is the voice of the industry on quality and safety for baby and children’s products.  Members of the organization account for 95 percent of the prenatal to preschool products sold in North America.

“With the Nightfood launch into Walmart a few weeks away, we see great value in partnering with the JPMA and some of the other member brands,” commented Mitchell.  “A partnership with the JPMA can help grow awareness of Nightfood in pregnant households and young, growing families.  The partnership is something we’ve been anticipating internally for months and is a better fit now with broader retail distribution across the country.”

Founded by the Juvenile Products Manufacturers Association in 1983, Baby Safety Month occurs every September and offers an opportunity for parents and retailers to brush up on baby-proof safety standards and tips. Every year, JPMA offers toolkits to manufacturers, retailers, doctors, and parents to help educate them on childhood safety.

Experts recommend that new parents familiarize themselves with baby safety guidelines and products early in their pregnancy, so items can be included on the baby registry list.

Other prominent JPMA member companies include Baby Bjorn, Boppy, Britax, Chicco, Combi, EvenFlo, Fisher-Price, Graco, Joovy, Kidco, Kolcraft, Lansinoh, MAM Baby, Lumi, Munchkin, Nuk, and Peg-Perego.

About Nightfood Holdings:

Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc. 

Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the United States: Kroger (Harris Teeter), Albertsons Companies (Jewel-Osco and Shaw’s and Star Markets), and H-E-B (Central Market) as well as Lowe’s Foods, Rouses Markets, and other independent retailers.  

On February 23, 2021, the Company announced it has secured distribution in Walmart starting in Spring of 2021.  The number of stores, geographical regions, and flavors selected have not yet been announced.

Nightfood won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers.   Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.

Nightfood has been endorsed as the Official Ice Cream of the American Pregnancy Association and is the recommended ice cream for pregnant women.  There are approximately 3,000,000 pregnant women in the United States at any given time, and ice cream is the single most-widely reported pregnancy craving.  With more calcium, magnesium, zinc, prebiotic fiber, and casein protein, less sugar and a lower glycemic profile than regular ice cream, Nightfood has been identified as a better choice for expectant mothers. 

Nightfood is not just for pregnant women.  Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality.  

Nightfood was formulated by sleep and nutrition experts with ingredients that research suggests can support nighttime relaxation and better sleep quality.  Scientific research indicates unhealthy nighttime cravings are driven by human biology.  Willpower is also weakest at night, and stress is another contributing factor.  A majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking.

Because unhealthy night snacking is believed to be biologically driven, and not a trend or a fad, management sees significant opportunity in pioneering the category of nighttime-specific snacks for better sleep.  

MJ Munchies, Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces.  The Company is seeking licensing opportunities to market such products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights.  

Questions can be directed to 

Management also encourages Nightfood shareholders to connect with the Company via these methods:

E-mail: By signing up at , investors can receive updates of filings and news releases in their inbox.

Telegram: There is now a live, interactive Telegram group which interested parties can join to reach team members and discuss Nightfood. Ask questions, learn more about the company and discuss future prospects. Join the Telegram Group Here: 

YouTube: The company has established a new YouTube series which will feature weekly videos with team members, insights into latest industry developments, and provide a behind the scenes look at the latest company developments.   to subscribe to Nightfood’s YouTube channel.

Forward Looking Statements: 

This current press release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations. 

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Media Contact:

Tim Sullivan



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Investor Contact:

Stuart Smith



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