Novaturas team welcomes Rasa Barisienė, the new Sales Director

Novaturas, the largest tour operator in the Baltic States, is strengthening its top management team. Rasa Barisienė, who has many years of experience in the tourism industry, joins the company as the Sales Director as of 21 November. She will replace Albert Zinevič who has held this position to date.

Ms Barisienė has more than 20 years of experience in the aviation and tourism industry. She has been the Head of Sales and Marketing for British Airways in Lithuania and Belarus for 9 years, as well as the Manager of the CWT (Carlson Wagonlit Travel) travel agency in Lithuania for 11 years, and later in the Baltic countries. The new Sales Director of Novaturas has also made a significant contribution to TUI Baltics performance in Lithuania in the post-pandemic period.

“We congratulate Rasa on joining the Novaturas team. Her expertise in developing sales of tourism products in the Baltic countries as well as her many years of experience and network of contacts are crucial as Novaturas enters a new phase of growth. With competition growing on the market, we aim to strengthen our leadership, be the first choice for travellers and offer travel packages and service extras that best meet our customers’ expectations, which requires a strong and empowered team,” says Vitalij Rakovski, CEO of Novaturas.

“I’m grateful to the Novaturas management team for the trust they have shown in me. It is a great honour and responsibility to join the leading tour operator in the Baltic States. I’m looking forward to making the ambitious plans of Novaturas a reality and helping the company transform into one of the most innovative tour operators in the region. I hope that my experience in international companies will be useful in building Novaturas sustainable and long term success story for everyone – travellers, partners, employees and investors,” says Rasa Barisienė.

The CEO of Novaturas also thanked Albert Zinevič who had been the Sales Director to date. “I would like to thank Albert for his important contribution during a very critical – post-pandemic recovery – period for Novaturas. The successful projects have enabled the company to prepare for this new phase of growth. We wish Albert the best of luck in his future career,” adds Vitalij Rakovski, CEO of Novaturas.

Novaturas, the leading tour operator in the Baltic States, served 216 000 customers in January–September this year. This is 75% more than in the same period in 2021. The company’s 9-month turnover reached EUR 155 million, which is double the results for the respective period in 2021.

About the company

Novaturas Group is the largest tour operator in the Baltic States, offering summer and winter package holidays by plane to more than 30 destinations worldwide and more than 100 tours. In 2019, the Group served over 293 000 customers.

Arūnas Žilys 

CFO of AB Novaturas  

+370 615 88259