Super League Strategy to Empower Creators Delivers Impressive Audience Reach Inside the Metaverse
Company achieved a dominant reach of 63 million monthly active users in Roblox in October, translating to approximately 30% of all Roblox users
SANTA MONICA, Calif., Nov. 02, 2021 (GLOBE NEWSWIRE) -- (Nasdaq: SLGG), a global leader in video game experiences and entertainment at the intersection of the creator economy, gameplay content, and the metaverse, announced today significant growth in its global reach to users within Roblox and Minecraft. Only one month after the close of the company’s acquisition of , the dynamic advertising platform designed specifically for metaverse environments, Super League is demonstrating an exciting new level of scale for brands seeking engagement opportunities with such a crucial consumer audience.
In the full month of October 2021, within games developed by an enviable network of talented, culturally relevant creators that were visited almost 85 million times, Super League reached nearly 63 million monthly active users. The MAU (Monthly Active Users) level represents approximately 30% of all Roblox users, according to estimates from that peg Roblox MAUs at 206 million as of June 2021.
Also in October 2021, advertising units served through Bloxbiz within Roblox game titles had a total exposure time of more than 142 years. Ad exposure time within Bloxbiz is validated in multiple ways and aligns with thresholds and guidelines for in-game ads set by the International Advertising Bureau (IAB) and the Media Ratings Council (MRC), including, but not limited to, the requirements that an ad must be on screen and unobstructed by objects, be viewable from a reasonable angle from a player’s line of sight, and excluding idling users.
Super League has seen similar growth within , its signature Minecraft community and the largest free Minecraft Java edition server host in North America. Minehut, where millions of user-generated Minecraft gameplay environments have been created by individual players, has experienced 85% year-over-year increases in MAUs and total hours of gameplay within the platform.
“The metaverse has become a significant point of conversation these last few days,” says Ann Hand, Chairman and CEO of Super League Gaming. “Where Super League differentiates itself and its offerings is through a tireless focus on empowering creators. While other companies are beginning to dip their toes into the metaverse, we’ve been here for a while and continue to advance our market expertise around supporting metaverse creators and introducing brands into the space in a way that delivers powerful marketing outcomes, while also helping creators generate revenue from their passionate, hard, impressive work.”
About Super League Gaming
Super League Gaming (Nasdaq: SLGG) is a leading metaverse and creator economy platform at the intersection of gaming and pop culture focused on tools and offerings that empower creators, energize players, and entertain fans. The company’s solutions provide incomparable access to an audience consisting of players in the largest global metaverse environments, fans of hundreds of thousands of gaming influencers, and viewers of gameplay content across major social media and digital video platforms. Fueled by proprietary and patented technology systems, the company’s creator-centric offerings include content tools that power live stream multicasting, a leading metaverse advertising platform, a social media banner monetization platform, and a virtual cloud-based video production division, . Combined with vibrant in-game Minecraft communities, a network of highly viewed channels and original shows on Instagram, TikTok, Snap, YouTube, and Twitch, and an award-winning esports invitational tournament series, Super League’s properties deliver powerful opportunities for brands and advertisers to achieve impactful marketing outcomes with gamers of all ages. For more, go to .
Media Contact:
Gillian Sheldon
Super League Gaming
Investor Relations:
Sophie Pearson and Cody Slach
Gateway Investor Relations
Forward-Looking Statements
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