springbig Launches Campaign Follow-Ups Feature
New solution enables merchants to send targeted follow-up messages for marketing campaigns
BOCA RATON, Fla., Aug. 08, 2023 (GLOBE NEWSWIRE) -- (the “Company”) (NASDAQ: SBIG), a leading provider of SaaS-based marketing solutions, today announced the launch of its Campaign Follow-Ups feature. The feature helps merchants increase member interactions by allowing users to design and implement multi-message campaigns, based on the consumer response data from the campaign as well as their in-store behavior. This new addition to our platform will greatly improve the overall ROI performance of a client’s marketing campaign.
springbig’s Campaign Follow-Ups option allows members to schedule, create and send out a series of follow-up campaign messages depending on how users responded to the original campaign. For example, a merchant can send out a specific message to members based on whether they clicked the campaign, visited the site or did neither. This easy-to-use feature makes engaging with members simple and seamless as merchants work to boost interaction and drive performance.
“springbig’s new Campaign Follow-Ups feature is our latest solution to address common marketing pain points,” said Jeffrey Harris, CEO of springbig. “Sending out a marketing campaign is only half the battle: it is essential to a merchant’s performance that members engage and follow through. With just a few simple steps, merchants can send targeted messages that remind and encourage members to interact with their content as they work to build their community.”
For more information regarding springbig’s newest features and integration efforts, please visit .
About springbig
springbig is a market-leading software platform providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. springbig’s platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback system, and loyalty programs, to support retailers’ and brands’ customer engagement and retention. springbig offers marketing automation solutions that provide for consistency of customer communication, thereby driving customer retention and retail foot traffic. Additionally, springbig’s reporting and analytics offerings deliver valuable insights that clients utilize to better understand their customer base, purchasing habits and trends. For more information, visit /.
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