The RealReal Issues First-Ever Luxury Consignment Report
Younger consignors dominate luxury resale; Investment pieces earn consignors more than ever
SAN FRANCISCO, Jan. 13, 2021 (GLOBE NEWSWIRE) -- (Nasdaq: REAL)--the world’s largest online marketplace for authenticated, consigned luxury goods--today released its . The report charts the top 2020 trends and shifts impacting luxury resale value, which The RealReal determines based on advanced technology, its real-time pricing algorithm that factors up to 50 attributes per item across ~16 million items sold, and human expertise.
Despite the unpredictable fluctuations of 2020, more people adopted consignment than ever before — especially Gen Z and Millennials, who represented 35% of new consignors. Consignors helped make fashion more sustainable by keeping pieces in circulation, with the average consignor saving the equivalent of 4,333 glasses of water.
“The pandemic has had a lasting impact on the resale market and, through the challenges of the past year, we’re seeing a mindset shift among our ~20 million members towards investing in, and living by, what we truly value,” said Rati Levesque, COO of The RealReal. “Investment pieces, the new capsule wardrobe essentials, and late ‘90s to early ‘00s vintage are the top trends yielding rising returns to sellers. As we enter a new year, the record numbers of consignors joining the circular economy are a bright spot paving the way to a more sustainable fashion future.”
Consignment trends that rose to the top in 2020:
- Goyard topped the list of the top 10 luxury brands
- Patek Philippe rose most in the ranking of brands with the greatest resale value – up three spots from last year
- Demand for high-value bags skyrocketed
- Average selling price rose up to 80% for in-demand styles
- Gucci was #1 in vintage
- Resale value grew another 12%
- Rolex strengthened lead as #1 watch brand
- 5 of top 10 men’s watches with greatest resale value growth were Rolex
- Capsule wardrobe essential were redefined
- Gender-fluid staples including puffer coats and waist bags dominated
To see the top luxury consignment trends of 2020 and learn more about how consignors can earn the most in 2021, view The RealReal’s .
About The RealReal Inc.
The RealReal is the world’s largest online marketplace for authenticated, consigned luxury goods. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have 150+ in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by hundreds of brands, from Gucci to Cartier, supporting the circular economy. We make consigning effortless with free in-home pickup, drop-off service, virtual appointments and direct shipping for individual consignors and estates. At our stores in Chicago, Los Angeles, New York City, Palo Alto and San Francisco, customers can shop, consign, and meet with our experts. At our 11 Luxury Consignment Offices, six of which are in our retail stores, our expert staff provides free valuations.
Press Contact:
Christine Heerwagen
