TLRY Tilray

10 Barrel Brewing Co. and Scout Campers Unveil Camp Coldie: The Ultimate Adventure Beer

10 Barrel Brewing Co. and Scout Campers Unveil Camp Coldie: The Ultimate Adventure Beer

BEND, Ore., April 14, 2025 (GLOBE NEWSWIRE) -- , a Tilray Brands, Inc., craft beer brand (NASDAQ: TLRY and TSX: TLRY), introduces , 10 Barrel Brewing Co.’s highly-crushable new 5% IPA brewed in partnership with . Perfect for making a livin’ and doin’ the best you can, Camp Coldie was born a ramblin’ can!

   

To put the “camp” in Camp Coldie, we teamed up with the overland experts at Scout—the Pacific Northwest’s leading innovator in truck campers. The result? Not just your new favorite beer, but an entirely new way to IPA. Camp Coldie rings of a classic West Coast IPA, but with a lower ABV that won’t leave you aching. Medium-bodied, subtly sweet, and balanced with gentle bitterness, Camp Coldie packs tropical notes of citrus, mango, and grapefruit. Brewed with hops from Scout’s hometown in Yakima, WA, it’s a pure-bred PNW brew that scratches the IPA itch without filling you up on the first beer. In line with 10 Barrel's mantra— “Drink Beer Outside”—Camp Coldie is an homage to overlanding and camping, a beer tailor-made for that special moment when you reach your destination after a long day of road-tripping. As the newest member of the HopBurst family, Camp Coldie is here for the long haul.

“Scout quickly became the perfect choice for 10Barrel when looking for the right partner to launch Camp Coldie. Our two brands are aligned in our love for the outdoors and a sense of togetherness," says Moo Eakin, Brand Manager at 10 Barrel Brewing. “When the day's done, crack a Camp Coldie, kick back, and stay put. Your camper’s home, and the beer's cold.”

Like Scout Campers’ ultra-lightweight, go-anywhere truck campers, Camp Coldie is all about innovation, staying mobile, and getting outside. Whether post-ride, après-ski, or kicking back on the bumper after a long haul, this beer is made to go wherever the road takes you, especially if that road is Highway 41.

To celebrate Camp Coldie’s public debut, Scout Campers is giving away $25k towards your dream Scout Camper, and 10 Barrel prize pack! Visit or follow @scoutcampers and @10barrelbrewing on Instagram to learn how to enter.    

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on Tilray Brands, visit and follow @Tilray.

About 10 Barrel Brewing Co.

10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring innovative beers brewed locally at each of its four brewpub locations in Bend, Portland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it. For more information, visit  and follow  on social.

About Scout Campers

Scout Campers is a leading innovator in the truck camper industry, based in the Pacific Northwest. Scout designs ultra-lightweight, go-anywhere truck campers for adventurers who prefer the road less traveled.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For more information

Media Contact:

Investor Contact:

Photos accompanying this announcement are available at



EN
14/04/2025

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Tilray

 PRESS RELEASE

Tilray Brands Announces the Launch of XMG Atomic Sours: New THC Bevera...

Tilray Brands Announces the Launch of XMG Atomic Sours: New THC Beverages and Edibles Nostalgic Sour Flavours Meet Cutting-Edge Cannabis Innovation TORONTO, May 14, 2025 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries, is excited to announce that its wholly-owned subsidiary, High Park Holdings Ltd., is launching XMG Atomic Sours, a new line of cannabis beverages and gummies that redefine the sour experience. XMG Atomic Sours includes two cannabis-infus...

 PRESS RELEASE

Shock Top: A Bold Rebrand for a Craft Beer Icon

Shock Top: A Bold Rebrand for a Craft Beer Icon A fresh take on the iconic brand coincides with a bold new marketing campaign PORTLAND, Ore., May 08, 2025 (GLOBE NEWSWIRE) -- , a craft beer icon and brand by Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY), known for its bold flavors and unfiltered wheat ales, today announced a transformative rebrand. With revamped packaging, a new logo, and an expanded, integrated marketing campaign, Shock Top aims to shock a new generation of beer drinkers with a modern look and shocking new seasonal flavors. Building on its legacy of deliver...

 PRESS RELEASE

Blue Point Brewing Co. Announces the Return of Delayed Pilsner

Blue Point Brewing Co. Announces the Return of Delayed Pilsner A Refreshing Brew Perfect for Life’s Unexpected Delays, Blue Point’s Delayed Pilsner is Now Available at Transit Hubs Across New York City PATCHOGUE, N.Y., May 06, 2025 (GLOBE NEWSWIRE) -- Co., a Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY) craft beer brand, announces the highly anticipated re-release of Delayed Pilsner, a beer crafted to soothe the soul of every New Yorker facing the inevitable delays of city life. Whether it’s 2 minutes or 2 hours, delays are scientifically proven to be the bane of any New Yorker’...

 PRESS RELEASE

10 Barrel Brewing Launches Non-Alcoholic Apocalypse IPA, a Bold Craft ...

10 Barrel Brewing Launches Non-Alcoholic Apocalypse IPA, a Bold Craft Brew for Your Next Adventure BEND, Ore., April 30, 2025 (GLOBE NEWSWIRE) -- , a Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY) craft beer brand, is excited to announce the launch of , a non-alcoholic version of their beloved . This new offering delivers the same bold, hop-driven flavor that fans have come to love, now without the alcohol. NA Apocalypse IPA is crafted with the same big flavor to provide the signature punch of pine, citrus, and tropical notes that define the original IPA, minus the alcohol. Whether yo...

 PRESS RELEASE

Widmer Brothers Brewing Celebrates 40th Anniversary

Widmer Brothers Brewing Celebrates 40th Anniversary Portland Brewery Marks Four Decades of Widmer Beer with ‘40 Years of Cheers’ and Re-release of Four Iconic Brews PORTLAND, Ore., April 28, 2025 (GLOBE NEWSWIRE) -- , the creator of the Original American Hefeweizen and a Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY) craft beer brand, commemorates its 40th anniversary with the launch of the "40 Years of Cheers" campaign celebrating Widmer’s iconic beers through the years. This multi-stage celebration marks the brewery’s 40th anniversary and will feature the re-release of four iconic ...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch