Nexxen Bolsters Commercial Leadership with Enterprise and Data Hires
New roles to accelerate DSP adoption and scale Nexxen’s data-driven TV solutions
NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- Nexxen (NASDAQ: NEXN), a global, flexible advertising technology platform with deep expertise in video and advanced TV, today announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.
Irina Katsnelson has joined as Senior Vice President of Enterprise Sales, a newly created role focused on accelerating adoption of Nexxen’s demand-side platform (“DSP”) and driving new business growth. She has led high-performing sales teams for more than a decade, most recently at Viant Technology, and previously held roles at Juice Mobile, News Corp and Evolve Media.
“Nexxen’s platform stands out in a complex landscape, and I see real potential to unlock new opportunities for brands and agencies here,” said Katsnelson. “I’m looking forward to drawing on my experience across both established companies and agile teams to help shape a thoughtful, future-facing approach to client engagement and enterprise success.”
Additionally, Oscar Rondon has joined Nexxen as Vice President of Data and Measurement Solutions. In this capacity, he will own the commercial strategy, growth and end-to-end operations for Nexxen's TV Intelligence (“TVI”) offering, which leverages exclusive automatic content recognition (“ACR”) data to help advertisers plan, activate and measure campaigns seamlessly across linear and digital channels. With nearly 20 years of leadership experience at MiQ, VideoAmp, Ampersand and Adobe, Rondon brings a proven track record of strengthening media strategies with data.
“I've spent my career at the intersection of media, data and technology – what's unique about Nexxen is how it weaves them into one unified solution,” said Rondon. “I'm excited to partner with sales, product and marketing to scale TVI, accelerate growth and deliver smarter, more impactful solutions for our clients.”
“These new roles reflect our commitment to advancing Nexxen’s commercial strategy and delivering best-in-class offerings to both buy- and sell-side partners,” said Kara Puccinelli, Chief Customer Officer at Nexxen. “Irina and Oscar bring deep expertise, strong reputations and proven leadership that will strengthen our go-to-market approach, expand our reach and deepen our relationships across the ecosystem. We’re thrilled to have them onboard.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit
For further information, please contact:
Genevieve Wheeler, Communications Director
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the acquisition or hiring of new talent and any benefits or insights associated with such hirings as well as any benefits associated with any of Nexxen’s offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission () on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
