WIX Wix.com Ltd.

Base44 to Air its First Super Bowl Ad

Base44 to Air its First Super Bowl Ad

Base44 brings vibe-coding app creation to the biggest advertising stage

NEW YORK – , the AI-powered platform that lets users build fully functioning apps in minutes, today announced that it will air its first-ever Super Bowl campaign during the Super Bowl LX broadcast on Sunday, February 8, 2026.

“The pace of growth at Base44 over the past year has been extraordinary, and appearing during the Big Game is a marker of that momentum,” said Shay Korin, VP Marketing of Base44. “In less than a year, Base44 has gone from an idea to powering millions of people building apps worldwide. That pace reflects how fast creation is changing, and what’s possible when you remove the barriers to building.”

Further details about the campaign and creative direction will be shared closer to the game.



About Base44

Base44 is an AI-powered platform that enables anyone to build fully functioning apps in minutes using natural language. From personal productivity tools and internal workflows to customer portals and enterprise-grade products, Base44 turns ideas into ready-to-use applications with no integrations required. Founded in 2024 by Maor Shlomo, Base44 is driven by a simple mission: remove complexity and unlock creativity at scale. Base44 was acquired by Wix.com Ltd, a leading global platform for creating, managing and growing a complete digital presence,  in June 2025. 

Media Relations Contact:



EN
28/01/2026

Underlying

WIXWix.com Ltd.

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Wix.com Ltd.

 PRESS RELEASE
Free
WIX WIX.COM LTD.

Wix to Announce Fourth Quarter and Full Year 2025 Earnings Results on ...

Wix to Announce Fourth Quarter and Full Year 2025 Earnings Results on March 4, 2026 NEW YORK -- (Nasdaq: ), today announced that it will report its results for the fourth quarter and full year ended December 31, 2025 before the market opens on Wednesday, March 4, 2026. Management will host a conference call and webcast that morning at 8:30 a.m. ET to answer questions about the Company's financial results. Prior to the conference call and webcast, Wix will issue a press release reporting these results along with a shareholder update and additional materials at .  What:Wix Fourth Quarter and...

February 12, 2026 1 EN
 PRESS RELEASE
Free
WIX WIX.COM LTD.

Wix Introduces a New Way to Create with its Super Bowl Teaser

Wix Introduces a New Way to Create with its Super Bowl Teaser The ad captures a creative journey with Wix Harmony that moves naturally from inspiration to execution NEW YORK – Wix.com Ltd. (Nasdaq: WIX), a leading global platform for creating, managing and growing a complete digital presence, today unveiled the creative behind its Super Bowl LX commercial, following the launch of , its new flagship web creation platform.  At the heart of the campaign is Wix Harmony’s hybrid creation experience, which combines AI-powered creation and vibe coding with full visual editing, customization, and...

January 29, 2026 1 EN
 PRESS RELEASE
Free
WIX WIX.COM LTD.

Introducing Base44’s Super Bowl Teaser: “It’s App to You”

Introducing Base44’s Super Bowl Teaser: “It’s App to You” A campaign built around shaping your ideas into apps that work your way NEW YORK – , the AI-powered platform that lets users build fully functioning apps in minutes, today unveiled the creative behind its Big Game debut, following the announcement that it will air its first-ever Super Bowl ad.  The campaign titled, “It’s app to you,” reflects how Base44 is redefining app creation by removing traditional barriers to building. With nothing more than natural language, anyone can create an app for whatever they need, from personal tool...

January 29, 2026 1 EN
 PRESS RELEASE
Free
WIX WIX.COM LTD.

Base44 to Air its First Super Bowl Ad

Base44 to Air its First Super Bowl Ad Base44 brings vibe-coding app creation to the biggest advertising stage NEW YORK – , the AI-powered platform that lets users build fully functioning apps in minutes, today announced that it will air its first-ever Super Bowl campaign during the Super Bowl LX broadcast on Sunday, February 8, 2026. “The pace of growth at Base44 over the past year has been extraordinary, and appearing during the Big Game is a marker of that momentum,” said Shay Korin, VP Marketing of Base44. “In less than a year, Base44 has gone from an idea to powering millions of peop...

January 28, 2026 1 EN
 PRESS RELEASE
Free
WIX WIX.COM LTD.

Wix Announces Board Authorization of $2 Billion Share Repurchase Progr...

Wix Announces Board Authorization of $2 Billion Share Repurchase Program Wix.com Ltd. (NASDAQ: WIX) ("Wix," the "Company," "we" or "our"), today announced that its Board of Directors (the "Board") authorized a 2-year program (FY2026-2027) to repurchase the Company's securities (ordinary shares and/or convertible notes) in an amount up to $2 billion. This repurchase program demonstrates the Board's continued confidence in the Company's ability to drive strong cash flow generation and ongoing commitment to increasing shareholder value. Under the Board authorized repurchase program, Company ...

January 28, 2026 1 EN

ResearchPool Subscriptions

Get the most out of your insights

Get in touch