Civilized and ZoomerMedia to Bring Cannabis Content to Most Powerful Audience in Canada: Baby Boomers
Leading lifestyle brand partners with media pioneer to provide content for cannabis consumers and the “canna-curious” in coveted demographic
TORONTO, April 29, 2019 (GLOBE NEWSWIRE) -- Cannabis legalization has piqued the interest of Canada’s Baby Boomer generation, and Civilized Worldwide Inc. (“Civilized”) and ZoomerMedia Limited (“ZoomerMedia”) have announced a partnership to create educational and entertaining cannabis content they can read, watch and listen to. The companies have signed an MOU to develop joint content, combining Civilized’s expertise in the cannabis space with ZoomerMedia’s deep knowledge of Canada’s 16.2 million consumers over the age of 45, and its relationship to CARP, which has 320,000 members across the country.
“It’s well known that I’ve long been a strong supporter of cannabis legalization for its health and wellness benefits. Zoomers are eager for more knowledge about medical marijuana and its uses. In 2018, Statistics Canada reported that 1,180,015 Canadians between the ages of 45 to 64 consumed cannabis for a total of 211,868 kilograms, and people are just getting started,” says Moses Znaimer, Founder and CEO of ZoomerMedia. “We look to Civilized to help us deliver trusted, smart, and sophisticated programming that speaks to our demographic’s unique needs and interests.”
As part of this collaboration, Civilized will spearhead the development of certain content and ZoomerMedia will take the lead on distribution through its media properties on all platforms: TV, radio, print, digital and events. The two companies are also teaming up to co-create material that will be distributed through international licensing.
“Our stories aren’t just about cannabis, they’re about people who choose to enjoy cannabis and the things they love in their lives. We know that Zoomers represent a growing market in the cannabis space, and we want to do our part to give this audience a platform to learn, explore and be entertained,” says Derek Riedle, Publisher of Civilized. “Nobody in Canada does that better than ZoomerMedia. We’ve always wanted the chance to work with Moses – a Canadian media icon – and his team. We’re excited to get started.”
About Civilized Worldwide Inc.:
Civilized is the leading lifestyle brand and multiplatform media company that connects millions of cannabis consumers, influencers and the canna-curious with both niche and mainstream content, events and experiences, and fashion. With operations in both Canada and the United States, Civilized makes original, premium digital content, television and podcasts; builds brands; and creates and produces world-class events and experiences for B2B and B2C audiences. Founded by entrepreneur Derek Riedle, Civilized is fast becoming the partner of choice for mainstream brands, and the cultural authority on the exploding global cannabis space. For more information, visit
About ZoomerMedia Limited (TSXV: ZUM)
Founded in 2008 by Moses Znaimer (Citytv, CP24, MuchMusic, Bravo! etc.), ZoomerMedia is Canada's only diversified multimedia company devoted to creating content, services and experiences for Canada's largest demographic - "Zoomers" or the 16.1 million Canadians aged 45plus - on all platforms: television, radio, print, digital, and live events. ZoomerMedia's television properties include VisionTV, Canada's only multi-faith specialty television service available in 9 million homes; ONETV: Get Fit, a 24-hour fitness and health channel with yoga and exercise programs viewers can do from home; JoyTV in Vancouver, Victoria, Surrey and the Fraser Valley; and FAITHTV, the Nation's Faith Station. ZoomerMedia's radio properties include The New Classical FM (96.3 FM in the Greater Toronto Area/103.1FM in Eastern Ontario/102.9FM in Southern Georgian Bay), English Canada's only commercial all-classical music radio service; and Zoomer Radio (AM740 and 96.7FM in Downtown Toronto), playing ZoomerHits - Music That Changed The World. ZoomerMedia also publishes ZOOMER Magazine, the largest paid circulation magazine in Canada for the mature market, - Canada's leading provider of online content targeting the 45plus demographic, and On The Bay Magazine, a regional lifestyle magazine published quarterly for the 20 towns and villages of Southern Georgian Bay, Ontario. ZoomerMedia's tradeshow division operates The ZoomerShow in Toronto and Vancouver, Canada's largest annual lifestyle expos and consumer shows for the 45plus, and produces Moses Znaimer's ideaCity conference, the 3-day Toronto-based conference celebrating its 20th anniversary this year. Both ZoomerMedia and CARP are located in The ZoomerPlex, a 2.6-acre state-of-the-art production and live event complex in Toronto's Liberty Village. For more information, visit
Media Contact:
Heather MacLean Reid
Senior Marketing Communications Specialist
Civilized
Leanne Wright
VP Communications
ZoomerMedia Limited
416.886.6873
