Cardlytics is engaged in operating an advertising platform. The company has two reportable segments: Cardlytics Direct and Other Platform Solutions. Through Cardlytics Direct, marketers can deliver advertising content to financial institutions (FIs) customers in the form of an opportunity to earn rewards, which are funded with a portion of the fees the company collects from marketers. The company sells Cardlytics Direct in the United States and the United Kingdom. The company's Other Platform Solutions enabled marketers and marketing service providers to utilize the power of purchase intelligence outside the bank channel.
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