Une bonne opportunité - ACHAT - OC 78,5€
Les informations concernant des problèmes de traitement comptable au sein de Publicis ont été démenties par le groupe. Nous estimons qu’il s’agit d’une bonne occasion de se repositionner sur le titre qui présente une décote de valorisation par rapport à ses pairs. Si la croissance du CA T2 devrait confirmer une amélioration par rapport à celle du T1 (-1,2% lfl), ce n’est qu’au S2 que la croissance devrait rejoindre celle du secteur. Le potentiel d’amélioration des marges est également important et l’objectif affiché par le groupe d’une marge de 17,3% en 2018 est supérieure aux attentes des analystes. ACHAT avec un objectif inchangé de 78,5€.Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.
Since 2006, Invest Securities has become one of the leading players in investment services for funds and managers, to whom we offer a global and personalised service. Our track record differentiates us and proves our leadership in numerous promising sectors like property and growth companies.
Consisting of 13 different profiles (pharmacist, engineer, financier, etc), the DNA of our financial analysis office is value added and sector expertise. Through daily monitoring and detailed analyses of companies and sectors, we seek to provide a differentiating vision of our 120 stocks followed. Our ideas are circulated every day to nearly 1,000 professionals.
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