Claranova: Lower growth, higher profit… for once
The fourth quarter is the most important of the year. During this period, Claranova realizes on average 40% of its annual sales. In 2019, the group invested heavily in marketing and took full advantage of the Christmas and New Year holidays (+19% on a like-for-like basis). This time, in a very uncertain context, management has been much more prudent in its spending. As a result, sales grew by only 6.5% on a comparable consolidation scope basis over the quarter. But there is good news: profits doubled.
Claranova SA, formerly Avanquest SA, is a France-based holding company engaged in the technology industry. The Company operates through three businesses including Avanquest Software, that develops, publishes and markets Personal Computer (PC) software products in several categories, including system utilities, home graphics, digital imaging and small business solutions; the PlanetArt business operates a print-on-demand platform, which features five brands covering both Website and mobile application technologies. Among its applications is FreePrints, a mobile photo printing solution for iOS and Android. The Company also operates through myDevices business, which enables enterprises to design, prototype and commercialize Internet of Things (IoT) solutions through Cayenne, a drag-and-drop IoT project builder. Claranova SA offers its products and services in approximately 100 countries worldwide.
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