A month ago, we noted the intention of the French specialist in operational marketing and discount coupons to increase its dividend payout. We did not expect that the company would decide to set its dividend at a level 70% higher than before the crisis, nor that it would aim to increase it again next year. On the other hand, we did expect the launch of new digital marketing products. We were not disappointed on this point either.
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.
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