Report
Julien Onillon
EUR 250.00 For Business Accounts Only

HighCo: One month to go from record profit to survival mode

As we anticipated HighCo has published record results for 2019 and, just a month ago, we could expect the specialist coupon marketing company to continue to perform well thanks to its successful transformation into digital and its position in the highly promising data-driven marketing business. With the Covid-19 crisis, the company is now struggling for survival, and we fear that this struggle will last for years to come.

Underlying
HighCo SA

High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.

Provider
LPE Research
LPE Research

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Analysts
Julien Onillon

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