HighCo: Post-crisis risks and opportunities
The Covid-19 crisis hit the French specialist in operational marketing and discount coupons hard but, as announced at the beginning of the summer, HighCo managed to remain largely profitable and to improve its cash position. This performance is largely due to the management who reacted very quickly to the crisis by reducing costs. The same management is now focused on the post-crisis period and the new opportunities that result from it.
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.
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