HighCo: Resilience, rebound and new opportunities
Four months ago, the specialist coupon marketing company was facing the worst crisis in its history. The COVID-19 crisis led to an unprecedented drop in its revenues (gross margin down 42% in April and 32% in May) and the management was putting HighCo in survival mode. With 75% of fixed costs, the company could indeed fear the worst. The worst did not happen. HighCo remained very largely profitable and even managed to improve its cash position.
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.
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