HighCo: The cash and data collector
Many investors have lost money with HighCo. The small French company specialized in discount coupons and operational marketing has seen its share collapse on three separate occasions since its initial public offering. The first time was between 2002 and 2003 when HighCo shed 85% of its value as a result of poorly controlled growth and heavy losses. The second time, the 2008 financial crisis cut its share price by half. Finally, the stock fell by nearly 50% over 6 months in 2011, where it remained at its lowest for nearly 4 years. The latter fall was due to the collapse of hypermarkets and paper discount coupons. The company's particularly low valuation multiples show that investors haven't yet forgotten these stock crashes. This is understandable, but HighCo has since undergone a major transformation and we believe that its share price could increase by 50%, or even double if acquired by a large group.
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.
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