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Advertising Global Industry Almanac 2020-2029

Advertising Global Industry Almanac 2020-2029

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The market scope covers both online and traditional advertising. Online advertising involves promoting products, services, or brands using the internet and digital platforms. Meanwhile, traditional advertising encompasses promotional activities through TV, radio, newspapers, magazines, outdoor displays, and cinema.
- By end-use, the market is segmented into automotive, financial services, food, beverage & personal/healthcare, media & telecommunication, retailer, and others. The scope of others includes travel & tourism, education, manufacturing, sports, and the public sectors.
- The growing competition between companies for market leadership is fuelling the advertising sector. To enhance visibility for their products and services and stay competitive, companies are boosting their advertising budgets. The industry trend involves the growing influence of social media and mobile technology, which allows advertisers to create personalized and engaging campaigns to reach larger audiences.
- All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
- The global advertising industry recorded revenues of $797.7 billion in 2024, representing a compound annual growth rate (CAGR) of 4.0% between 2019 and 2024.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $214.5 billion, equivalent to 26.9% of the industry's overall value.
- In 2024, the global advertising industry recorded an annual growth of 8.7%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Mexico and Canada reached 109.6 million and 38.7 million, respectively, up 3.4% and 2.0% annually.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
- Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to Buy

- What was the size of the global advertising industry by value in 2024?
- What will be the size of the global advertising industry in 2029?
- What factors are affecting the strength of competition in the global advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the global advertising industry?