Advertising in France
SummaryAdvertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The French advertising industry had total revenues of $17,469.4 million in 2022, representing a compound annual growth rate (CAGR) of 3.5% between 2017 and 2022.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $5,477.6 million, equivalent to 31.4% of the industry's overall value.
- According to the National Institute of Statistics and Economic Studies (INSEE), in April 2023, consumer confidence in France exceeded market expectations by reaching a level of 83, up from a revised figure of 82 in the previous month.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in France
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in France
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts
Reasons To Buy
- What was the size of the France advertising market by value in 2022?
- What will be the size of the France advertising market in 2027?
- What factors are affecting the strength of competition in the France advertising market?
- How has the market performed over the last five years?
- How large is France’s advertising market in relation to its regional counterparts?
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