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Advertising in Japan

Summary
Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Japan advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buys
- What was the size of the Japan advertising market by value in 2016?
- What will be the size of the Japan advertising market in 2021?
- What factors are affecting the strength of competition in the Japan advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Japan's advertising market?

Key Highlights
The advertising industry consists of agencies providing advertising, including display advertising, services.

The Japanese advertising industry generated total revenues of $6,668.2m in 2016, representing a compound annual growth rate (CAGR) of 1.6% between 2012 and 2016.

Japanese adverts are less about the product themselves but are instead used to create a story and a long lasting memory in the mind of the customer.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $1,803.8m, equivalent to 27.1% of the industry's overall value.