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Advertising in the United States

Summary
Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the United States advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buys
- What was the size of the United States advertising market by value in 2016?
- What will be the size of the United States advertising market in 2021?
- What factors are affecting the strength of competition in the United States advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's advertising market?

Key Highlights
The advertising industry consists of agencies providing advertising, including display advertising, services.

The US advertising industry generated total revenues of $40,630.0m in 2016, representing a compound annual growth rate (CAGR) of 1.7% between 2012 and 2016.

With the ability to record and fast forward through television shows, this could be a reason for reductions in television advertisements, these gradually being replaced by mobile and other digital forms of advertisements.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $9,749.5m, equivalent to 24% of the industry's overall value.