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Broadcasting & Cable TV in Europe

Summary
Broadcasting & Cable TV in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Europe

• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Europe

• Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

• Add weight to presentations and pitches by understanding the future growth prospects of the Europe broadcasting & cable tv market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Europe broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buys
• What was the size of the Europe broadcasting & cable tv market by value in 2016?

• What will be the size of the Europe broadcasting & cable tv market in 2021?

• What factors are affecting the strength of competition in the Europe broadcasting & cable tv market?

• How has the market performed over the last five years?

• What are the main segments that make up Europe's broadcasting & cable tv market?

Key Highlights
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.

The European broadcasting & cable TV market had total revenues of $102.3bn in 2016, representing a compound annual growth rate (CAGR) of 2.9% between 2012 and 2016.

In France a demographic divide exists with regards to age groups and their TV viewing habits. In 2015 for example French people aged 50+ watched on average five hours of TV every day. Meanwhile those in the age group 15-34 watched only two hours and 21 minutes. This suggests that substitutes to this market seem to be more attractive to younger segments of society, and as a consequence the threat of substitutes will increase in the future.

Subscription TV is witnessing a strong rise in Europe. Cable TV is increasingly losing popularity in the region, whilst the penetration of subscription TV is expected to rise from 56.7% in 2014 to 60.4% by 2020. This however means the risk of substitutes in this market increases as video on demand services such as Netflix become more readily available for consumers.