Digital Advertising in the United States
SummaryDigital Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
- The US digital advertising market had total revenues of $108.2bn in 2018, representing a compound annual growth rate (CAGR) of 21.6% between 2014 and 2018.
- The mobile segment was the market’s most lucrative in 2018, with total revenues of $68.2bn, equivalent to 63.0% of the market's overall value.
- Digital duopoly Google and Facebook have driven digital advertising growth in the US and represented approximately 57% of the online advertising market in 2018.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United States
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States digital advertising market with five year forecasts
Reasons to buy
- What was the size of the United States digital advertising market by value in 2018?
- What will be the size of the United States digital advertising market in 2023?
- What factors are affecting the strength of competition in the United States digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's digital advertising market?
MarketLine, a world-leading provider of commercial intelligence, has over 400 experienced analysts, consultants, and researchers with regional and sector expertise in market sizing, competitor tracking, socio and macro economics, and business drivers.
For more than 15 years MarketLine has supported the research needs of investment banks, corporations, professional services firms, and academia with a unique mix of company, industry, country, city and financial data for every major industry and marketplace.
MarketLine’ holistic business intelligence report collection includes:
Industry Intelligence
‒ Industry Profiles
‒ Market Forecasts
‒ Porter’s Five Forces Analysis
Company Intelligence
‒ Company Profiles
‒ SWOT Analysis
‒ Financial Deals
Country and City Intelligence
‒ Country and City Profiles
‒ PEST/PESTLE Analysis
‒ Socio and macro-economic indicators
Unfortunately, this report is not available for the investor type or country you selected.
Browse all ResearchPool reportsReport is subscription only.
Thank you, your report is ready.
Thank you, your report is ready.