Digital Advertising in the United States
SummaryDigital Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The US digital advertising market had total revenues of $192.7 billion in 2022, representing a compound annual growth rate (CAGR) of 17% between 2017 and 2022.
- The Mobile segment accounted for market's the largest proportion in 2022, with total revenues of $140.0 billion, equivalent to 72.6% of the market's overall value.
- Mobile penetration grew significantly over the last decade and is expanding continuously. According to in-house research, in 2022, the mobile penetration in the US reached 108.7 per 100 people and is expected to reach 111 by 2027.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United States
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States digital advertising market with five year forecasts
Reasons To Buy
- What was the size of the United States digital advertising market by value in 2022?
- What will be the size of the United States digital advertising market in 2027?
- What factors are affecting the strength of competition in the United States digital advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in the United States' digital advertising market?
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