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Games Software in Australia

Summary

Games Software in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Australia games software market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The games software market includes retail sales of games for domestic games consoles, handheld games consoles, mobile phones and other wireless devices; and games for PC and Mac desktop computers. Online games are excluded (e.g. Second Life). Console hardware sales are excluded. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2016 annual average exchange rates.
- The Australian games software market is expected to generate total revenues of $1,137.1m in 2017, representing a compound annual growth rate (CAGR) of 9.6% between 2013 and 2017.
- Sales generated through music, video, book, stationery and entertainment software specialists are expected to be the most lucrative for the Australian games software market in 2017, with total revenues of $359.0m, equivalent to 31.6% of the market's overall value.
- Downloadable content (DLC) is a growing trend in the video games market. This is content that is not part of a game, but released later as an add-on to offer additional benefits or extra content. It ranges from aesthetic outfit changes to a new, extensive storyline and has become a very effective form of game monetization for developers. It allows them to continue to monetize a gamer’s interest after the initial one-off game purchase, thus expanding the revenue generation lifespan of the product. This additional content must be purchased and this is helping to drive growth.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the games software market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the games software market in Australia
- Leading company profiles reveal details of key games software market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia games software market with five year forecasts

Reasons to buy

- What was the size of the Australia games software market by value in 2017?
- What will be the size of the Australia games software market in 2022?
- What factors are affecting the strength of competition in the Australia games software market?
- How has the market performed over the last five years?
- How large is Australia’s games software market in relation to its regional counterparts?