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Global Media

Summary

Global Media industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The global media industry had total revenues of $1,214.3 billion in 2021, representing a compound annual growth rate (CAGR) of 1.2% between 2016 and 2021.
- The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $695.7 billion, equivalent to 57.3% of the industry's overall value.
- Social media continues to grow, with 53.3% of all people globally and 93% of internet users using social media every month.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media market
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global media market with five year forecasts

Reasons To Buy

- What was the size of the Global media market by value in 2022?
- What will be the size of the Global media market in 2027?
- What factors are affecting the strength of competition in the Global media market?
- How has the market performed over the last five years?
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