Glu Mobile Inc. – Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
SummaryTechnology and Services
Key Findings
Technology and Services
Technology and Services
Reasons To Buys
MarketLine
Key Highlights
United States
Glu Mobile develops, publishes and markets a portfolio of mobile games designed to appeal to users who download and make purchases within the company's games through direct-to-consumer digital storefronts, such as the Apple App Store, Google Play store, and others. The company has a portfolio of games based on its own intellectual property as well as games based on third party licensed brands. The company sells virtual currency to consumers. In addition to in-app purchases of virtual currency, the company also monetizes its games through offers and in-game advertising. Offers enable users to acquire virtual currency without paying cash but by instead taking specified actions such as downloading another application.
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