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Leading Big Businesses: An assessment of differing leadership styles

Leading Big Businesses: An assessment of differing leadership styles

Summary

Very large organizations are usually shaped by the style of leadership imposed by the CEO. Structures and cultures vary according to the person at the very top of a company. Some CEOs thrive when working in one area of the economy but then fail in others, unable to adapt. Others, typically those leading a group of companies, have found success by concentrating on company culture, granting power to those lower in the hierarchy to take meaningful decisions.

Meanwhile, other CEOs run their businesses according to harsh financial reality - Mike Ashley being a well-known example - due to highly competitive market environments.

Key Highlights

- Characterized by his uncompromising business style, Ashley seeks to reduce costs where ever possible.
- A flamboyant, risk-taking businessman, Branson has predicated the Virgin brand on his own image, frequently undertaking high-profile record attempts (such as the ill-fated effort to co-pilot the first hot air balloon to traverse the globe) to promote the brand.
- When Amazon was created in 1994 the concept of internet shopping becoming commonplace remained distant. Founder Jeff Bezos gained enormously from being an early adopter of new technology, propelling a lowly online book retailer to one of the most successful and commercially influential retailers in the world.

Scope

- Examines differing styles of leadership in large businesses
- Looks at how brand image is created
- Analyzes the role of structure on the fortunes of companies
- Assesses the difficulties of managing businesses in new markets
- Examines how company culture reflects that of the leadership

Reasons to buy

- How do leadership styles differ?
- How does company culture change according to leadership style?
- How does a hands-off style influence a company?
- Can a hand-on approach work in a group of businesses?