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Media Global Industry Almanac 2020-2029

Media Global Industry Almanac 2020-2029

Summary

Global Media industry profile provides top-line qualitative and quantitative summary information including: industry size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
- The advertising segment consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. The market scope covers both online and traditional advertising. Online advertising involves promoting products, services, or brands using the internet and digital platforms. Meanwhile, traditional advertising encompasses promotional activities through TV, radio, newspapers, magazines, outdoor, and cinema.
- The broadcasting & cable TV segment consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market scope covers TV advertising, TV license or public funds, and TV subscriptions.
- The publishing segment covers books, newspapers, and magazines. The book's scope includes both physical and e-books. Physical books cover atlases, dictionaries, encyclopaedias, textbooks, guidebooks, musical scores, maps, fiction, and non-fiction. The e-books consist of electronic books that can be read on computers or other electronic devices such as tablets. Both newspapers and magazines include revenues generated from circulation, advertising, and online subscriptions.
- The movies & entertainment segment covers box office and music & video. Box office includes revenues received by box offices from total annual admissions. Music & video covers retail sales of pre-recorded music singles and albums, and pre-recorded films and television programs in any format (including vinyl, CDs, VCDs, DVDs, Blu-Ray disks, and paid downloads).
- All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
- The global media industry recorded revenues of $1,510.4 billion in 2024, representing a compound annual growth rate (CAGR) of 0.6% between 2019 and 2024.
- The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $797.7 billion, equivalent to 52.8% of the industry's overall value.
- In 2024, North America held a 39.0% share of the global media industry, followed by Asia-Pacific at 34.8%, Europe at 22.2%, South America at 2.9%, and the Middle East & Africa at 1.1%. The US held a 92.2% share of the North American media industry in 2024.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global media industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media industry
- Leading company profiles reveal details of key media industry players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global media industry with five year forecasts

Reasons to Buy

- What was the size of the global media industry by value in 2024?
- What will be the size of the global media industry in 2029?
- What factors are affecting the strength of competition in the global media industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the global media industry?