Report
MarketLine Department
EUR 311.72 For Business Accounts Only

Media in China

Summary
Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the China media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buys
- What was the size of the China media market by value in 2016?
- What will be the size of the China media market in 2021?
- What factors are affecting the strength of competition in the China media market?
- How has the market performed over the last five years?
- What are the main segments that make up China's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The Chinese media industry had total revenues of $109.2bn in 2016, representing a compound annual growth rate (CAGR) of 8.6% between 2012 and 2016.

The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $47.4bn, equivalent to 43.4% of the industry's overall value.

Programmatic advertising spending in China is yet to peak. Growth in mobile advertisements is increasing as the smartphone user base increases. WeChat is a growing trend with video ads making consumers more reachable.
Provider
MarketLine
MarketLine

MarketLine, a world-leading provider of commercial intelligence, has over 400 experienced analysts, consultants, and researchers with regional and sector expertise in market sizing, competitor tracking, socio and macro economics, and business drivers.

 For more than 15 years MarketLine has supported the research needs of investment banks, corporations, professional services firms, and academia with a unique mix of company, industry, country, city and financial data for every major industry and marketplace.

 MarketLine’ holistic business intelligence report collection includes:

 Industry Intelligence

‒ Industry Profiles

‒ Market Forecasts

‒ Porter’s Five Forces Analysis

 Company Intelligence

‒ Company Profiles

‒ SWOT Analysis

‒ Financial Deals

 Country and City Intelligence

‒ Country and City Profiles

‒ PEST/PESTLE Analysis

‒ Socio and macro-economic indicators

Analysts
MarketLine Department

Other Reports from MarketLine

ResearchPool Subscriptions

Get the most out of your insights

Get in touch