EUR 311.72 For Business Accounts Only

Media in North America

Summary
Media in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the North America media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buys
- What was the size of the North America media market by value in 2016?
- What will be the size of the North America media market in 2021?
- What factors are affecting the strength of competition in the North America media market?
- How has the market performed over the last five years?
- What are the main segments that make up North America's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The North American media industry had total revenues of $319.3bn in 2016, representing a compound annual growth rate (CAGR) of 0.1% between 2012 and 2016.

The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $179.4bn, equivalent to 56.2% of the industry's overall value.

Conaculta - the national council for Culture and Arts in Mexico – has launched a digital initiative and platform to support the virtually non-existent digital publishing market in Mexico. However, the issues of a lack of interest in reading and the scarcity of bookshops present serious challenges for the publishing market, especially with reports that state the average Mexican adult reads less than two books per year.