Media in South Africa
Media in South AfricaSummary
Media in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the South Africa media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The South African media industry had total revenues of $4.2bn in 2017, representing a compound annual growth rate (CAGR) of 2% between 2013 and 2017.
- The broadcasting & cable TV segment was the industry's most lucrative in 2017, with total revenues of $2.5bn, equivalent to 59.6% of the industry's overall value.
- The decline in 2016 was driven by a decline in the industry’s biggest segment - broadcasting & cable TV. South Africa is the largest TV market in Africa but has grown slowly overall because of its maturity. Real GDP growth was negligible in 2016 meaning that consumers had less disposable income to spend on TV subscriptions and advertising agencies could not afford to pay premium prices for air time.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in South Africa
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa media market with five year forecasts
Reasons to buy
- What was the size of the South Africa media market by value in 2017?
- What will be the size of the South Africa media market in 2022?
- What factors are affecting the strength of competition in the South Africa media market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's media market?
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