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Media in the United States

Summary
Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the United States media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buys
- What was the size of the United States media market by value in 2016?
- What will be the size of the United States media market in 2021?
- What factors are affecting the strength of competition in the United States media market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The US media industry had total revenues of $301.4bn in 2016, representing a compound annual growth rate (CAGR) of 0.1% between 2012 and 2016.

The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $170.1bn, equivalent to 56.4% of the industry's overall value.

The United States witnessed a strong rise in the sales of smart TVs in 2016, as the total penetration of Smart TVs increased from 46.9% in 2015 to 56.1% in 2016. By 2020, this figure is expected to rise to 60.4%. These TVs have apps that facilitate the use of substitutes like video on demand services such as Hulu and Netflix. Consequently an increase in such TVs increases the threat of substitutes and is a factor in the projected growth.