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Mobile Apps in Mexico

Mobile Apps in Mexico

Summary

Mobile Apps in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Mexico mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The Mexican mobile apps market generated total revenues of $4.1bn by the end of 2017, representing a compound annual growth rate (CAGR) of 11.5% between 2013 and 2017.

Market consumption volume increased with a CAGR of 18.1% between 2013 and 2017, to reach a total of 149.4 million applications in 2017.

Strong growth rates of the Mexican market in 2014-15 were driven by the surge of smartphone and mobile internet penetration during that period, which registered 40% annual growth in mobile internet penetration according to OECD data. This eventually stimulated demand for apps. Nevertheless, the dispensability of these products is still high for Mexican consumers, with monetization rates being low.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Mexico
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Mexico
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Mexico mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Mexico mobile apps market by value in 2017?
- What will be the size of the Mexico mobile apps market in 2022?
- What factors are affecting the strength of competition in the Mexico mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Mexico's mobile apps market?