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Mobile Phones in South Africa

Mobile Phones in South Africa

Summary

Mobile Phones in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

synopsis

Essential resource for top-line data and analysis covering the South Africa mobile phones market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones.
- The South African mobile phones market had total revenues of $3,149.0m in 2017, representing a compound annual growth rate (CAGR) of 7.6% between 2013 and 2017.
- Market consumption volume increased with a CAGR of 11.9% between 2013 and 2017, to reach a total of 24.6 million units in 2017.
- The penetration of mobile phones in South Africa stands at 68%, which is among the highest on the African continent. The arrival of cheaper brands, usually belonging to companies such as Huawei, has boosted demand for smartphones in this market.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in South Africa
- Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa mobile phones market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the South Africa mobile phones market by value in 2017?
- What will be the size of the South Africa mobile phones market in 2022?
- What factors are affecting the strength of competition in the South Africa mobile phones market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's mobile phones market?