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Tires & Rubber in Germany

Summary
Tires & Rubber in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the tires & rubber market in Germany

• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the tires & rubber market in Germany

• Leading company profiles reveal details of key tires & rubber market players’ global operations and financial performance

• Add weight to presentations and pitches by understanding the future growth prospects of the Germany tires & rubber market with five year forecasts by both value and volume

Synopsis
Essential resource for top-line data and analysis covering the Germany tires & rubber market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buys
• What was the size of the Germany tires & rubber market by value in 2016?

• What will be the size of the Germany tires & rubber market in 2021?

• What factors are affecting the strength of competition in the Germany tires & rubber market?

• How has the market performed over the last five years?

• What are the main segments that make up Germany's tires & rubber market?

Key Highlights
The tires and rubber market consists of the manufacturers revenues generated through the sales of both aftermarket (replacement) and original equipment manufacturer (OEM) tires for passenger cars and commercial vehicles, earthmoving equipment, motorcycles, scooters, bicycles, and aircraft. The volume represents the number of tires produced for passenger cars and commercial vehicles only, including OEM and aftermarket tires. For the purpose of this report, pickups and SUVs are classified as commercial vehicles even when used primarily as private passenger cars. All currency conversions used in the creation of this report have been calculated using constant 2016 average exchange rates.

The German tires & rubber market had total revenues of $23,412.2m in 2016, representing a compound annual rate of change (CARC) of -0.6% between 2012 and 2016.

Many of the largest global players such as Bridgestone and Michelin, as well as native German Continental, have a strong position in the German tires and rubber market. This makes it very difficult for new players to enter the German market, as larger players with vast financial muscle have an entrenched position in this market.

Regulation in the European market is far stricter in comparison to many other parts of the world, and players in the German tires and rubber market have to ensure their products meet the eco-friendly standards set by EU regulations such as regulation 1222/2009. The Union also introduced in 2012 an “EU label” for tires deemed to be environment friendly, and many manufactures such as Continental have introduced tires such as the “SportContact 5” brand that qualify for this label. The reason for this is the increasing awareness of German consumers of the eco-friendly products’ benefits, and players in the market have introduced such products that will meet the demand of such consumers.