B&M European Value Retail is a general merchandise discount retailer in the United Kingdom and Germany. Co.'s product offering consists of Grocery products and Non-grocery products. Co.'s grocery products are branded fast moving consumer goods (FMCG) products, which include household consumables, such as cleaning supplies, health and beauty products, confectionery, drinks and ambient food products. Non-grocery products include household textiles, homewares, furniture, toys, seasonal goods, electrical goods and clothing. This includes seasonal merchandise for Christmas, Halloween, Easter, Valentine's Day and the back to school period, along with seasonal winter and summer products.
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