Moody's confirms JCDecaux's Baa2 ratings; outlook negative
Rating Action: Moody's confirms JCDecaux's Baa2 ratings; outlook negative. Global Credit Research- 24 Jun 2020. Madrid, June 24, 2020-- Moody's Investors Service, has today confirmed the Baa2 long term issuer rating and the Baa2 senior unsecured notes rating of JCDecaux S.A., the world's largest outdoor advertising company.JC Decaux specializes in outdoor advertising. Co.'s business mainly consists of the sale of advertising space for these activities: Street Furniture, Transport Advertising and Billboard. The Street Furniture segment covers the advertising agreements relating to public property entered into with cities and local authorities. It also includes advertising in shopping centers, renting of street furniture, sale and rental of equipment, cleaning and maintenance. The Transport Advertising segment covers advertising in airports, subways, buses, tramways and trains. The Billboard segment covers advertising on private property and neon-type activity.
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