JetBlue Airways Corp. / Spirit Airlines, Inc.: Blocked merger is credit positive for JetBlue, credit negative for Spirit Airlines; appeal outcome is uncertain
The ruling blocking the acquisition is both a gift and a curse for JetBlue. Its capital structure will remain tenable, its strategy will need updating. Spirit's credit becomes more tenuous.JetBlue Airways provides air transportation services. The company also provides Fare Options pricing model, at one of three branded fares: Blue, Blue Plus, and Blue Flex. Each fare includes different offerings such as checked bags, reduced change fees, and additional TrueBlue? points, with all fares including the company's primary offering of in-flight entertainment, snacks and non-alcoholic beverages. TrueBlue? is the company's customer loyalty program designed to reward and recognize loyal customers. The company operates Airbus A321, Airbus A320 and Embraer E190 aircraft types. The company also sells vacation packages through JetBlue Vacations?, a vacation service for self-directed packaged travel planning.
Spirit Airlines is an airline that provides travel opportunities principally throughout the domestic United States, the Caribbean and Latin America. The company's ultra low-cost carrier business model provides customers low, unbundled base fares with a range of optional services, allowing customers to choose their options. The majority of the company's tickets are sold through direct channels including online via www.spirit.com, its call center and its airport ticket counters, with www.spirit.com being the primary channel. The company also partners with a number of third parties to distribute its tickets, including online and travel agents and electronic global distribution systems.
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