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Moody's: Whiskey benefitting from consumer shift to spirits amid increasing accessibility and premiumization

New York, November 03, 2016-- Spirits are expected to grow faster by volume and value than most other segments, including beer and wine, in the global beverage market, Moody's Investors Service says in a newly released report. Volume growth rates for global spirits are anticipated to be in the low-single digit range, while organic sales will outpace volumes, a credit positive for spirits companies. "The reasons for the shift from beer to spirits-- a boon for distillers-- are diverse.
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Moody's Investors Service
Moody's Investors Service

Moody's Investors Service is a leading provider of credit ratings, research, and risk analysis. Moody's commitment and expertise contributes to transparent and integrated financial markets, protecting the integrity of credit. Our ratings and analysis track debt covering more than:

  • 130 countries
    11,000 corporate issuers
    21,000 public finance issuers
    76,000 structured finance obligations



Credit ratings and research help investors analyze the credit risks associated with fixed-income securities. Such independent credit ratings and research also contribute to efficiencies in fixed-income markets and other obligations, such as insurance policies and derivative transactions, by providing credible and independent assessments of credit risk.



Moody’s default studies validate our predictive ratings. Our published research and investor briefings draw thousands of attendees each year and keep investors current with the rationale underlying our credit opinions. 

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